Google looks at the design of our websites to determine how it ranks in its ability to deliver mobile search results. The more “mobile-friendly” the site (aka “responsive”), the higher the ranking it will receive in Google search results.
Mobile web searches overtook desktop traffic for the first time last year, and smartphone users prefer easy to find sites and smartphone-friendly pages. If your passengers are looking to pre-book car parking and other ancillaries from a mobile they need to get to the information quickly.
What does this mean for the parking industry?
The client continues to be King and increasing our ability to enhance the customer experience is how we are going to win out over our competitors. Ensuring the usability of our websites remains priority number one, and receiving feedback on said functionality is crucial. Thanks to Google’s awesome-meter, we can see to what level the Googlebot spiders have successfully crawled through our data with the purpose of providing indexable information to the Google search engines.
One of Parking Network’s clients, Aeroparker, (airport focussed parking software provider) has also achieved the rank of “awesome” from Googlebot and shares their positive experience:
“With AeroParker you can allow your customers to easily pre-book parking and ancillaries on any device no matter what the screen size. All the client wants is an easy, convenient buying experience and they will arrive unstressed, ready to browse and experience your airside and landside retail experience.
Luckily there’s an easy to use online Mobile-Friendly Test tool to see whether your site fits the new search criteria. We were tremendously pleased to see that AeroParker’s website passed with flying colours.”
Want to see if your website makes the grade? Go to Googlebot and see…