Visiting address

36 Victoria Avenue


Palmerston North

Postal address

36 Victoria Avenue

Palmerston North , 4410

New Zealand


Tel +64 6 359 0077

Contact person

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Company information

Frogparking delivers premium parking guidance technology so your customer has a frictionless experience that begins in the parking lot. 

Frogparking is the only provider of intelligent guidance systems whose platform can be applied both indoors, outdoors, and on rooftops. Our sensors, guidance-lights, dynamic signage, mobile app and more use the latest, cutting-edge technology to give our customers an edge.

Founded in 2010, Frogparking is a rapidly growing company with an international reputation for delivering the most advanced solutions on the market. Frogparking continues to invest in building its highly skilled team of development staff including software and hardware engineers, and the research and development of leading-edge products and services for the parking market.

Frogparking is the only provider of intelligent guidance systems whose platform can be applied both indoors, outdoors, and on rooftops. 

Get in touch with one of our team to discuss how our sensors, guidance-lights, dynamic signage, mobile app and more can deliver for you.

Company information

Headquarters location 36 Victoria Avenue
4410 Palmerston North
New Zealand
Some facts
Founded in
Founded by

Don & Shareena Sandbrook

Company Size


  • Android and iOS Mobile Apps for Consumers
  • Cloud-based Parking Solutions
  • Digital Permits
  • Dynamic Signage
  • Enforcement Management Software
  • Enforcement Management Solution
  • Find Your Car
  • Intelligent Guidance System Indoor
  • Intelligent Guidance System Outdoor
  • LED-Signs
  • Location services
  • Mobile payment
  • Mobile Payment App, ParkSmarterâ„¢
  • On Street Parking Solutions
  • Parking App
  • Parking App for IPhone
  • Parking Enforcement Solutions
  • Parking Guidance Software
  • Parking System
  • Permit Management
  • Permit Management Software
  • Single Space Sensors
  • Solar Power
  • Web-based Parking Solutions

Product information

frogparking continues to lead the way with game changing software and parking guidance systems
beautiful software that puts the power in your hands - accurate live data provides an insight into trends, customer behavior and car park performance. we are proven to deliver mind-blowing results by using your data to directly increase your revenue.

We make parking better, smarter, and faster - the only company that is EV and autonomous vehicle ready, we know what's coming and we are all over it! our technology is patented, beware of copy-frogs and run with the genuine market leader.

Outdoor guidance

                      outdoor guidance outdoor guidance

guide motorists from their home to an available parking space using state of the art sensors, variable message signage, and a mobile app.

remove the guess work and frustrations normally involved in finding an available parking space at a busy parking lot by installing one of frogparking’s small sensors in the center of each parking bay, with specially designed variable message signage installed at key decision points in the parking lot which display occupancy information for motorists to make informed choices about where to park.

outdoor occupancy sensors, specifically designed for busy outdoor parking assets, are installed around the parking facility and gather occupancy data. data is transferred wirelessly to frogparking’s server using solar-powered GPRS gateways.

from this cloud-based server, information can be displayed to parking users on variable message signage or a mobile application to assist users to make an efficient and informed decision about where to park, significantly reducing cruising time, improving traffic flow, and reducing emissions from vehicles.

Indoor guidance

indoor guidance                    indoor guidance

frogparking keeps you ahead of the game. empower your parking facility with frogparking’s world first, patented lidar indoor guidance system. your visitors will come in feeling cool, calm and collected and ready to rock ‘n roll - our system makes it so easy to find a park, quickly.

gone are the days of clunky old technology like cameras, infrared and ultrasonic – frogparking’s indoor guidance system is the latest and greatest in tech with plug and play installation, no conduit, servers or core drilling, accuracy that laughs at all other systems, and a beautiful design.

when the heat is on and your car park is super busy, users will easily glide into available parks making sure that the traffic isn’t getting congested, and users are spending more time shopping, dining and relaxing and less time driving. frogparking is the only provider that is EV and autonomous vehicle ready, social media integrated, and continually data mining so that you can see trends and insights and increase your revenue



Mobile app

out with the old and in with the new – all you need is your iPhone or android device to see live APPparking, navigate to, and pay for parking.

paying for parking has never been easier with credit or debit card payments from any smartphone. replace fumbling with loose change and cash with frogparking’s smart mobile parking wallet.

use google maps and real-time information from your parking lot, guide users from wherever they are in town right to an available parking space. once there, send targeted push notifications and advertisements about promotions or events nearby. when it’s time to go home, never lose your car in a busy parking lot again with the "find my car" feature.

go viral and share offers on your social media streams to raise your profile and get the word out there. open all of these possibilities and connect with your customers with frogparking’s mobile app now!


Variable message signage message signage

wireless communication

  • reduce unnecessary cables and wiring

connect with your customers

  • live occupancy helpfully displayed at entries, exits, and at the end of aisles to guide people directly to an available parking space

built especially for you

  • designed and manufactured in-house specifically for your needs

have it your way

  • any size, any font, any color



Enforcement          Enforcement

identify motorists breaking the rules quickly and easily using frogparking’s sensors, issue citations or violation notices with the touch of a few buttons from a smartphone, & easily take payments, allow appeals, and manage these citations from a web-based portal.

no longer will enforcement staff wander an entire parking area looking for infringing vehicles, instead, they’ll be a well drilled team of efficient enforcement officers who are dispatched directly to infringing vehicles, with sensors identifying individual infringing bay numbers right to their smartphones.

strengthen your case, by attaching photos, notes, video, or voice media to each citation.

cut down on time consuming admin with a fully web-based portal which manages payments, appeals, and reminder notifications.

Dashboard and reporting suite 

easy to use live dashboards, historical reports, and heat maps at the click of a button. give insights which drive your business growth and change the way you think about parking.

understand your customers' behaviors & trends dashboard and reporting suite

  • live dashboards, historical reports and heat maps that are easy to understand at the click of a button to help manage your parking facility using accurate data.

your data, your way

  • at the office? out for lunch? on vacation? access your data from the cloud with any internet connected device, anywhere in the world.

data-driven business

  • drive business growth with customer behavior and trend data from your parking facility.

the highest level of data security

  • eliminate threats and downtime by giving your data the best protection with SSL encryption and storage across multiple cloud-based servers.

remove clunky on-site server rooms

  • all data and software is cloud-based, meaning your valuable space isn’t filled with on-site servers.


Permit-management permit-management

allow people to breeze in and out of your parking facility, activate their parking session with the touch of a button from a smartphone, and get on with their days.

cut down on time consuming admin with a fully web-based portal which manages the entire process for you, including applications and payments.


Advertising, Vouchers and Loyalty  Advertising, Vouchers and Loyalty

this powerful tool allows retailers to engage with and entice consumers parked or walking within their proximity with exclusive offers, promotions, and notifications of upcoming events.

guidance hardware is fitted with iBeacon technology, using bluetooth and GPS technology to broadcast notifications to nearby mobile devices.

frogparking’s iBeacon technology activates the mobile app when a user is close, sending push notifications to entice the user with an offer in-store. users can subscribe to their preferences, whether it’s shoes, clothes, golf, or movies – the possibilities are limitless.

social media platform integration allows you to get your brand out there to millions of potential customers – everyone will be talking about it.

frogparking’s data mining technology will deliver your business a wide range of small data – find out who is using your parking facility, where they are parking, when they are parking, and where they are shopping.

Dynamic Pricing   Dynamic Pricing

pass on savings to consumers thanks to dynamic pricing. as prices are set with live data, the price at the parking facility will drop during off peak times. consumers will save money compared to if the rate was flat or set with historical data, no matter demand for the space. watch utilization rates increase during off peak times, as consumers are attracted by low price and high chance of securing a parking space.

use frogparking’s clever little online dynamic pricing tool to set the matrix – input your varying parking tariffs depending on how empty or full your car park is.

pricing changes in real-time on the mobile app and parking payment terminal, depending on the current level of occupancy. dynamic pricing rates are also displayed on live variable message signage, so car park users can make a quick decision.

Press releases