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HELLA divides its business into the Automotive Original Equipment and Aftermarket segments. The Automotive Original Equipment segment comprises the Lighting and Electronics Business Divisions. The customer base for this segment is made up of automakers and other automotive suppliers. This segment is strongly driven by technology and innovation; in particular, the megatrends of LED use in Lighting and energy management and CO2 reduction in Electronics offer attractive growth opportunities for both business divisions.
The Aftermarket segment includes the Independent Aftermarket (IAM) and the business with Special OE suppliers (SOE) such as manufacturers of buses, caravans, and agricultural and construction machinery. The Aftermarket segment is characterized by ongoing dynamic growth. Managing the different links in the value chain in the Aftermarket segment, consolidation among wholesalers, and the increasing technical sophistication required to accommodate increasingly complex electrical systems in vehicles all yield promising growth opportunities for HELLA.