Marketing Internship (Rotterdam, NL)

APCOA Nederland BV

APCOA PARKING the Netherlands B.V. is part of APCOA PARKING GROUP, the number one parking operator in Europe. With more than 45 years of experience in parking management and an annual turnover of more than 1 billion, APCOA PARKING distinguishes itself from its competitors. The group manages and operates more than 1.4 million parking spaces at more than 9,000 locations in 13 European countries.

APCOA PARKING currently manages 70 garages in the Netherlands. From September 2019 we are looking for a trainee in our marketing department who will really cooperate. In the Netherlands, the department consists of one employee who works closely with the operations department and is supported by the marketing department from the holding company in Stuttgart.

You are involved in the entire online process of our marketing, where the work consists of:

Maintaining the website :

  • Adjusting content.
  • Updating and creating new landing pages.

SEO

  • Improve online organic findability of www.apcoa.nl.
  • Writing blogs / news articles
  • Using tools like similar web.

Social media

  • Writing posts for followers of APCOA PARKING.Responding to events, trends, interests of our target groups and thereby promoting the garages 
  • Ensuring partnerships / partnerships (aim is top of mind of the partner's public through like and share promotions, tagging, etc.) so that APCOA gets more awareness / visits receives from an audience interested in the location our parking lot is in.
  • Creating effective advertisements.

Analytics

  • Analyze the website visit in Google Analytics for different types of search traffic
  • Write conclusions and recommendations for improvements

Other

  • Making communication material for garages on request such as posters, flyers etc.
  • Contributing to marketing plans for individual garages.

What we are looking for in you

  • You follow an HBO education in the direction of (online) marketing
  • Experience with social media
  • Pro-active
  • Independent
  • Analytical
  • Accurate
  • Excellent command of the Dutch and English language

APCOA offers you:

A work placement in the heart of Rotterdam within an international environment. You are eligible for an internship allowance that depends on your level of education and the number of days that your internship comes

Please note: the original job description is in Dutch

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