EasyPark is currently looking for a driven Dutch speaking (native) marketer to be part of an exciting growth journey in digitalizing an industry and disrupting consumer behaviour. This role will be based at our headquarters in Stockholm, Sweden, where you will be part of our international marketing team.
Who are we?
EasyPark Group is a leading digital service company focused on building the world’s most comprehensive marketplace for parking. The EasyPark app which lets drivers find and manage their parking payment (and electric vehicle charging) is the flagship product, which is currently available in 12 European countries and Australia – and with a big ambition to grow our international footprint even further!
The EasyPark app is used by millions of drivers all over Europe every day and we are working hard every day to make the parking experience as convenient as possible for these people. Customer love is central to everything we do. Our ambition is that our users can stop worrying about parking and start focusing on something they love to do instead.
How do you fit in to the picture?
The Group CRM marketing specialist role will have two focus areas, which are to support our growth marketing from our own userbase as well as coordinating local marketing activities in The Netherlands and Belgium. This is a unique opportunity to strengthen your expertise in a specific area of marketing globally and be part of a wide range of different marketing activities locally. At EasyPark you will have a unique opportunity to grow with the company and take the next steps in your career.
In this role you will work as an important link between the local market and the global group marketing function. The country marketing coordinator will be responsible for ensuring the global marketing strategy and communication concepts are implemented with a balance of global brand consistency and local market relevance. Your typical day might include anything from planning and executing marketing campaigns to local affiliation partnership development, social media content management to local consumer insight generation.
Additionally, as part of this role, you will support the group marketing function for all markets as a CRM marketing specialist by taking on growth marketing initiatives to improve retention, customer on-boarding and optimizing our always-on mobile messaging.
Local Marketing Coordinator responsibilities:
Actively provide updates to ensure smooth knowledge, insight and information exchange between group marketing and country organization
Work in collaboration with global marketing managers in local campaign planning, execution and evaluation
Work with global affiliation marketing manager to identify, develop, deliver and evaluate most relevant local affiliation partners
Quality assurance of local sales and creative materials in terms of copywriting and concept
Support group marketing managers in local agency briefing, management and evaluations
Work with global Social Media Manager to develop local social media community in terms of content adaptation based on global feed and user feedback management
Global CRM marketing coordinator responsibilities:
Performance analysis and optimization of always-on mobile notification set up
Executing email and mobile messaging campaigns by creating content in co-operation with our graphic department and coordinating localization across markets
Support in planning and executing various growth marketing initiatives in our owned channels, including but not limited to feature/product launches as well as up-/cross-selling.
What does it take to succeed in this role?
If you recognize yourself from the following characteristics, you could be exactly what we are looking for:
Proactive and willing to take initiative to improve operational effectiveness
Enjoy working in a fast-paced environment
Good interpersonal skills are central to this role as you will work as a vital link between the local market and the group marketing function.
Feel at home in an international environment and enjoy collaborating with people from various backgrounds
Result-oriented, you enjoy seeing the impact of your daily work
Strong analytical skills and data-driven approach to marketing
Excellent communication skills (written and spoken)
Bachelor’s degree in marketing, business development or business administration
Fresh graduate with excellent academic achievement or 1-2 years’ experience in marketing and/or a proven track-record of driving growth
Strong writing and editing skills with high attention to detail
Able to travel for work
Previous experience of marketing analytics tools (e.g. Google Analytics) and basic command of HTML are a plus but not required