Product Marketing Hero (New York, US)

Product Marketing Hero (New York, US)

Who We Are

We believe in a future where daily transportation is emission-free and sustained by smart charging infrastructure. That’s why we’ve made it our goal to accelerate the adoption of electric mobility by bringing the most accessible and scalable charging solutions to the world. However, the transition from gas to electric cars will change a great deal of what we know about transportation. We’re going to need a human(e) voice that knows how to inspire, educate, and activate people into changing their preconceptions and habits. Team Marketing & Growth at EVBox is focused on education and communication to accelerate the transition to a zero-emission future.

For our team in New York, we’re looking for a dedicated Product Marketing Manager. You will be responsible for developing go to market strategies for our product portfolio for the North American market, understands the competitive environment, and can become a thought leader for sustainable mobility. The position of Product Marketing Manager for the company is located in our New York office and will be in charge of product marketing responsibilities for our US portfolio of green charging solutions.

Responsibilities:

  • Define and execute the positioning and messaging for our solutions in the US, to distill vision into simple and differentiated market messaging and activation
  • Create effective proof points and significant competitive differentiation
  • Create compelling go-to-market strategies, including new business models, distribution strategies, growth and expansion plans and partnership programs
  • Analyze market and product opportunities to position EVBox for growth; aligning both our existing solutions with the right target markets as well as identifying new market segments & solutions to support market expansion
  • Define buyer personas and use cases. Articulate and prioritize buyers and their problems so that the appropriate presentations, playbooks, and offers are constructed to assist sales and provide valuable market feedback to Product and Engineering teams.
  • Identify strategic partner opportunities within our go to market strategy; partnerships that expand revenue channels or strengthens our offerings
  • Have deep customer journey understanding - from drivers of purchase, to operational challenges to delighters of ongoing experience
  • Lead the charge for educating and equipping our sales team and our partner teams with compelling, differentiated sales tools and assets needed for each stage of the funnel and sales cycle; including sales presentations and client impact metrics to support customer and partner investments
  • Work collaboratively across the product, marketing and sales team; ensuring input and alignment
  • Be a vocal champion for all customer and prospect facing employees, continually providing valuable input into what’s going on in the market and the key reasons we win

Requirements 

  • BA/BS degree on business administration, marketing studies, or equivalent practical experience
  • 4-5 years of product marketing and digital B2B marketing experience
  • Experience with E-Commerce (e.g. Amazon) is a big plus
  • Ability to plan and meet deadlines
  • Comfortable with public speaking and delivering presentations, including webinars and live product trainings
  • Fluent in English (written and verbal). Speaking French and/or Spanish are a plus.
  • Experience in planning and executing go-to-market strategies and new product launches
  • Demonstrated experience in working with sales and product management leaders in driving pipeline and revenue
  • Strong project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization
  • Willingness to travel and ability to work independently and autonomously
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