The FLASH Marketing team is excited to be scaling and wants people who are craving an opportunity for big impact with other passionate marketers. We are looking to add a Lifecycle Marketing Manager – who will focus on the planning and executing of email, push, and in-app messaging marketing campaigns to drive user retention for our consumer brands (ParkWhiz and BestParking) and partners.
What You'll Do:
Responsible for the execution of digital marketing campaigns including development, content, targeting and testing to deployment through digital marketing channels such as email, push, in-app, and social
Collaborate with marketing stakeholders to develop engaging and personalized messaging for hyper-local content
Lead day-to-day retention efforts - establishing clear strategy and KPIs for consumer retention that align to company goals
Manage relationship with CRM agency in development and execution of email marketing, push, and in-app campaigns
Have a hand in user research to continually improve the customer lifecycle through messaging, targeting, and incentives
What You Have:
Experience managing an email marketing retention program and referral tools like Braze, Mailchimp, SaaSquatch, etc.
Passion for digging deep into data to uncover hidden opportunities
The ability to implement and execute email marketing strategy
Experience with consumer mobile-app marketing a plus
Demonstrated ability to leverage analytics tools (Looker, Tableau, Google Analytics) to tie CRM together with acquisition channels for a seamless customer experience
Ability to forecast and track against goals and budgets
Desire to take ownership and drive change - you aren’t comfortable with the status quo