Client Lifecycle Marketing Manager (Charlotte, US)


Job description

About the Role

As the Client Lifecycle Marketing (CLM) Manager at Passport, you will be responsible for providing strategic marketing guidance to new clients, ensuring the success of their mobile application launch. You will play an integral role in helping clients realize maximum value from their relationship with Passport by creating impactful marketing initiatives and developing best practices. By focusing on our clients’ business you will help ensure Passport’s continued growth and leadership in the market.

Responsibilities include:

  • Work closely with Sales, Service Delivery and Client Success teams to create an effective onboarding marketing program for new clients.
  • Lead the creation of marketing materials and content (e.g. signage, ads, PR, social media posts, best practices guides etc.) for new clients to drive maximum value.
  • Continuously communicate with clients and internal teams to ensure the on-time delivery of projects; strive to exceed expectations every time.
  • Streamline processes to drive efficiencies for both the client and Passport.
  • Conduct research and collect data to understand the key drivers that make clients successful and develop quantifiable best practices and benchmarks that can be used to add value to our clients’ business.
  • Drive ongoing client business optimization and utilization by developing engagement and communication programs for the client’s lifetime with Passport.
  • Communicate client feedback internally to improve product and the overall value proposition.
  • Develop a client community of brand advocates that Passport can engage on an ongoing basis for feedback and case studies.
  • Leverage Passport’s tools (CRM, marketing automation, project management etc.) to implement marketing campaigns and conduct reporting.
  • Define metrics and performance targets to demonstrate the impact of CLM on Passport’s revenue.

About You


  • Bachelor’s degree required, with an emphasis on marketing, advertising, communication or business preferred.
  • 4+ years of business experience preferred. (In client-facing roles such as Lifecycle Marketing, Account Management, Customer Success a plus)
  • Hands on experience using creative tools required. (Examples include but aren’t limited to, Sketch, Adobe Illustrator, Photoshop, or InDesign)
  • Basic video skills preferred.
  • Proven ability to quickly understand clients’ needs and create marketing materials to help support those needs.
  • Excellent communication skills are required with the ability to work effectively across internal and client teams.
  • Experience or knowledge building customer journeys and/or lifecycle management programs a plus.
  • Ability to write effective copy.
  • Strong project management skills and ability to handle multiple projects at once.

You are detail-oriented, organized. Nothing slips through the cracks when you’re running a project. You measure everything. You are inquisitive, and you know how to listen and incorporate new knowledge into your product strategy. Above all else, you are also an excellent communicator, both written and verbal, and you understand how to effectively convey ideas to various stakeholders across the organization and in the market.

As someone committed to continual improvement, you’re excited to improve the overall practice of client lifecycle marketing at Passport.

Willingness to travel up to 10%.

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