Marketing Manager, Mobile User Acquisition & Engagement
About the Role
Parking and transit may be kind of old-school... but we all need to get around. So many people participate in these activities every day and never think twice about it. We've gotten so used to the way things have always been, that most people have also overlooked the opportunity for technology to reduce friction in this daily interaction. But not you! In this role, you have the opportunity to improve the daily lives of millions of users. YOU can make a difference.
As a Marketing Manager, Mobile User Acquisition & Engagement at Passport, you will be responsible for driving the marketing strategy for engaging and retaining millions of mobile application users. The Marketing Manager, Mobile User Acquisition & Engagement role is uniquely positioned to build a deep understanding of our end users, and develop marketing initiatives to increase user acquisition and utilization. Additionally, you will have the opportunity to explore new ways to create value for users of our applications.
Creating and driving marketing plan for acquiring new and growing existing users through focused, data-driven mobile user acquisition and growth strategies
Leading efforts to gain a deep understanding of our end users through research and analytics (LTV, segmentation, behavior analysis, market analysis, UX testing etc.)
Developing a communications strategy to effectively nurture and grow our addressable end user base
Owning and implementing Passport’s referral program
Optimizing Passport’s app store listings, and driving new user acquisition through social media, paid search and other forms of advertising
Working on monetization strategies by creating value-added services for end users
Driving higher satisfaction, higher app store ratings, and raving reviews among our end users through improved user experience and marketing programs
Defining audience metrics and performance targets, and connecting end user marketing activities to business results
Funneling end user feedback into various internal teams to improve product and the overall user experience
Managing Passport’s end user database and ensuring compliance with appropriate domestic and international laws and regulations
Evaluating and managing Passport’s mobile marketing technology tools and platforms to enable the end user marketing function
Reporting to leadership on impact and ROI for all end-user marketing activities.
Bachelor’s degree with an emphasis on marketing, business or analytics. MBA, a plus.
3-5 years of business experience, with focus on mobile marketing.
Working knowledge of marketing tools such as CRM, Analytics, Marketing Automation, Project Management.
Ability to program email campaigns, write copy and track/analyze campaigns.
Empathy for the end user and ability to quickly understand the user’s needs and translate them into business requirements.
Knowledge of social media and digital best practices for acquiring and nurturing mobile users.
Thorough understanding of CAC and CLV metrics.
Excellent communication skills are required with the ability to work effectively across internal and external client teams.
Strong project management skills and ability to handle multiple projects at once.
You are obsessed with ensuring the user experience is optimized and you have a deep empathy for the user.
You are detail-oriented, organized. Nothing slips through the cracks when you’re running a project.
You measure everything.
You are inquisitive, and you know how to listen and incorporate new knowledge into your marketing strategy.
Above all else, you are also an excellent communicator, both written and verbal, and you understand how to effectively convey ideas to various stakeholders across the organization and in the market.
You thrive in a fast-paced, constantly changing environment where change is the norm instead of the exception.
As someone committed to continual improvement, you’re excited to improve the overall practice of end user marketing at Passport.