Digital Marketing Executive (Leeds, UK)

Q-Park UK

Job description

A Digital Marketing Executive is required to join an innovative European parking organisation that provide customers with a positive experience and superb levels of customer service through its high quality parking facilities.

The successful candidate will join the Sales & Marketing team based in the Leeds Head Office. As well as a competitive salary, you will receive a benefits package including pension, parking and an annual bonus.

Role Purpose

To assist with the implementation of Q-Park’s digital marketing strategy to achieve agreed targets and key performance indicators. Keeping up to date with new digital marketing techniques, the successful candidate will also contribute to the long term development of the digital marketing strategy.

Principle Accountabilities

  • Update the Company website in line with the Company’s content management programme
  • Ensure the website is fully optimised for search engines and identify suitable websites to build referral links
  • Monitor, report and analyse results to improve performance, using tools such as Google analytics
  • Manage the Q-Park Prebooking System including product management and pricing.
  • Create and monitor Pay Per Click Campaigns
  • Manage the affiliate networks via our affiliate marketing agency
  • Coordinate all social media channels in a consistent ‘on brand’ voice in line with our high standards
  • Increase the number of followers, ‘likes’ and audiences for our digital marketing and social media outputs
  • Use CRM Email Software (Dynamics/Click Dimensions) to communicate to our marketing lists
  • Manage customer databases, updating new information and ensuring all records are kept up-to-date.
  • Work closely with other colleagues and liaise with external agencies
  • Manage online marketing campaigns in a timely fashion
  • Arrange online customer surveys and collate and analyse responses
  • Assist with organising client events and new car park launches
  • Assist with the production of awards submissions
  • Monitor the success of marketing campaigns by collecting responses and redemption figures and producing appropriate reports
  • Assist with other sales and marketing activities as required by the Head of Sales & Marketing

Knowledge, Skills & Experience Required

  • More than 3 years of digital marketing experience
  • Previous experience of working with Website Content Management Systems
  • Good understanding of how SEO works and Pay Per Click methodology
  • Practical experience of managing Pay Per Click campaigns, managing corporate websites and email software platforms.
  • High level of attention to detail
  • Good experience of writing Press Releases
  • Experience of managing and growing social media platforms
  • A team player – a readiness to work as part of a team and support colleagues
  • Excellent copywriting skills along with good communication skills both written and verbal
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
  • Ability to work under pressure and keep to deadlines
  • Ability to organise own workload and maintain high degree of organisation
  • Driving licence is advantageous but not essential
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