Why are on-line parking reservation systems so important? Airports let us know their thoughts..

In the UK, 90% of airports have an online booking facility for parking, across Europe it's growing by over 30% each year. With Airport parking a huge source of revenue for many US airports, we look at why online booking can help you and your customers.

What travellers have said they want when looking for parking:

• Peace of mind - guaranteed parking space at the chosen parking lot
• Easy and fast - no cash needed or ticket machine to find and no lining up to pay at exit
• Convenient - book anytime and choose the most appropriate parking lot.
• Flexible - book online using a cell phone or tablet and pay with card.

There are many benefits for airports; using a flexible, dynamic online parking system will provide you with the tools you need to control pricing, capacity and all your online sales now and in the future. We've summarised just a few of the reasons airports are firmly embracing technology to increase profit and enhance the customer experience.

• Know your customers - regularly communicate with your customers, know when they travel, where the go and how often. a great way to cross sell across the airport.
• Sell more - Offer parking upgrades, lounge access, valet parking, fast track security and more.
• Sell at the best price -with greater visibility of future bookings you can sell more and at a better price
• Work with partners - use airlines and tour operators to sell your products at point of sale eroding competition and building loyalty
• Cash flow - with bookings often 6-8 weeks in advance cash is king!

To see how easy it is to launch your online booking system with Inventive IT contact us now:

rachael.gray@inventiveit.com

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