AeroParker Yield Simulator Game

We are very pleased to be part of the Airport Parking Network Event 2014 held at Munich Airport. AeroParker would like to especially thank the Audi training Centre and Munich International Airport Director Peter Bayer for their efforts.

Reconnecting with our existing relationships and establishing new ones are an integral part of AeroParker’s vision and mission.

AeroParker showcased a ready-made simulation game which illustrated how to handle yield management with bucket list pricing.

Our goal was to make the AeroParker yield simulator game engaging but to also show how to maximise revenue through yield management tactics.

Yield management tactics that included:

• Flexible daily prices
• Lead time pricing
• Upgrades and cross selling
• Bucket pricing 

Contenders were asked to balance the parking price and occupancy of two fictional car parks – a premium car park and an economy car park – using the tactics above to try and earn more than their competition. Congratulations to Team B who achieved the highest ranking results with the simulator game.

It was good to see so many airports who have a vested interest with pre-booking car parks and how they understood the importance of embedding this into their revenue strategy to maximize their non-aeronautical revenue.

AeroParker’s system combines easy administration with sophisticated yield management for airport car parking and ancillary products. It enables any size airport to analyse all parking data from a single dashboard and schedule reports for distribution. AeroParker allows you to change prices, promotions, as well as create email campaigns to market these.

Airport Parking Network Event 2014

Interview with Mr Jon Keefe, CEO of AeroParker

AeroParker CEO Jon Keefe talks in detail about incremental revenue benefits in his latest Practice Paper published by the Journal of Airport Management.

To receive a full copy of the published article please email Jon at: jon.keefe@aeroparker.com.

We shall also be attending ACI Airport Exchange 2014 taking place at the Cnit Paris La Défense, the central downtown Paris venue in the shadow of La Grande Arche de la Défense.

Visit us at our exhibition zone (E25) from 3-5 November 2014.

About AeroParker

AeroParker is trusted online and mobile software offering airports a channel to significantly increase non aeronautical revenues through prebook parking and ancillary sales as well as a simple way to capture data for customer relationship development and commercial gain. The software has been written and is wholly owned by KMP Associates Limited t/a KMP Digitata. It has been in service for 10 years and is currently serving 5 UK airports and several white label parking products for airlines including Monarch and BMI Baby.