Parkatmyhouse.com and APCOA unite to shake up UK parking

ParkatmyHouse.com and APCOA Parking (UK) have joined forces to offer drivers an innovative on-demand solution to parking, which will allow them to book spaces in APCOA car parks and save an impressive 25% in parking costs.

The first APCOA car park to offer up its spaces through ParkatmyHouse.com is based on Bryanston Street near Marble Arch, London. Its instant success has proven that the collaboration has serious mileage. Since coming onto the site in mid-December, the listing has already made over £2,200 from approximately 70 bookings. According to ParkatmyHouse.com, the process is as simple as creating a listing for APCOA’s spaces on their website and watching the bookings roll in.

Following this early success, ParkatmyHouse.com is already operating at APCOA Euston Station and plan to roll the model out to at least 100 more car parks across the country within the year. With approximately 800 APCOA car parks in the UK, and a further 4,000 across Europe, the partnership offers considerable growth opportunities.

ParkatmyHouse.com are so confident in their product, they are even willing to offer any parking operator an upfront fee for the bulk leasing of parking spaces in car parks all across the country. By doing this, they are offering car parks a fixed revenue stream, while bearing the risk of renting the spaces on their website themselves.

ParkatmyHouse.com has been making waves in the parking world since its launch in 2006, when it began connecting home and business owners interested in earning money from renting their parking spaces with drivers in need of convenient, safe and cost-effective places to park. The website is currently used by upwards of half a million customers.

ParkatmyHouse.com’s collaboration with car park giant APCOA, Europe's longest established parking management company, represents a deviation from its traditionally ‘peer-to-peer’ model. The partnership is further evidence of a growing trend towards ‘sharing economy’ companies forging strategic relationships with the well-established business incumbents that they rival. Only last year, ZipCar, a pay-by-the-hour car rental company that owns a fleet of vehicles, was acquired by Avis, a conventional car-rental firm, for $491m.

These partnerships not only act as a vote of confidence in the ‘sharing economy’ model, but also show that it can make sense for traditional companies to work closely with their disruptive younger competitors.

Anthony Eskinazi, founder of ParkatmyHouse.com, said, “The partnership between ParkatmyHouse.com and APCOA is a win-win situation. APCOA have an incredible range of parking facilities across the UK, while ParkatmyHouse.com have built up a tight-knit community of drivers who are loyal to our service. We’re delighted that we’ve been able to pool these resources and offer guaranteed parking at great value.”

A commercial spokesperson from APCOA Parking (UK) commented, “Taking bookings through ParkatmyHouse.com is a great way to utilize unoccupied car parking spaces and generate an additional revenue stream for the car park. All bookings come through online, and it is very easy for staff to manage.

Drivers seem to share this enthusiasm. Arnold Palmer, who recently booked a space at the Bryanston Street APCOA car park through ParkatmyHouse.com, said, “It’s great value for money, easy to find and has good security. I will definitely be coming back.”

About Parkatmyhouse.com

ParkatmyHouse.com is the largest website for renting out private parking spaces in the world. Anthony Eskinazi founded the company in 2006 after struggling to park in San Francisco when he was on a round-the-world trip. ParkatmyHouse.com has since made over £6 million for the families, local businesses, churches and schools who rent out their unused parking spaces. Their current investors are BMW.

About APCOA Parking

APCOA Parking AG is Europe's longest-established full service parking management company, managing over 860,000 parking spaces, across 15 countries and with around 4,500 employees. It is headquartered at Stuttgart Airport in Germany.