APCOA Parking (UK) has collaborated with its sister company in Norway to pioneer the launch of three new innovative pre-booking engines for state-owned Norwegian airport operator Avinor.
APCOA was awarded the major contract to deliver five new pre-booking engines in September 2013. The first three of these officially went live at Bergen, Stavanger, and Trondheim airports on 1 November 2013 (phase one). This will be followed by further two airports, which are due to go live in March/April 2014 (phase two).
With only eight weeks to deliver the booking engines from inception through to completion, APCOA’s e-Solutions’ team have again demonstrated their ingenuity when it comes to performance, business intelligence and quality of management information (MI).
In-line with Avinor’s original brief, APCOA has provided the Nordic operator with three bespoke booking engines; comprising financial reconciliation and connectivity to local parking equipment. This is further complemented with detailed MI reporting and yield management to help gauge customer trends, and to introduce a variable pricing strategy during peak and off-peak times.
Graham Morphew, Managing Director for APCOA Parking (UK), said: “Through our experience in developing custom-made dynamic e-Solutions, we had the necessary in-house expertise in both the UK and in Norway to streamline the process for Avinor to provide them with a best in class online booking engine.
“While some customers’ value price over convenience, others favour location, so effective parking management, customer relationship management (CRM), and pricing are key to achieving optimum car parking performance. Our intelligent online booking engines, therefore, will enable Avinor to gauge customer behaviour during high and low season to improve conversion rates,” added Morphew.
Avinor AS is a state-owned limited company that operates most of the civil airports in Norway. It owns and operates 46 airports in Norway, 14 in association with the Royal Norwegian Air Force, and is responsible for air traffic control services in Norway. It also operates three air traffic control centres (ATCC) at Bodo, Stavanger and Oslo airports.
APCOA Parking (UK) Ltd. was established in 1971 as a parking management company, and became the first company in the UK to provide on-street parking enforcement in 1986. APCOA currently employs over 2,000 staff in the UK and a further 2,500 staff across 11 other European countries. To date, APCOA is the largest full-service parking management company in Europe, providing a wide range of on and off-street services on behalf of local authorities, and clients at airports, rail stations, shopping centres, town and city centres, hotels, hospitals and universities.