Taipei Smart Card Corporation (TSCC) has renewed its contract with French-headquartered ASK for the supply of contactless cards based on Mifare chips. TSCC involves the Taipei City government, Taipei Rapid Transit Corporation, 13 private bus companies and several banks.
Launched in 2000 when ASK made an initial delivery of 500,000 cards, the project gradually spread throughout the city’s mass transit network, including buses, public off-road car parking lots, the subway system and taxis. Taipei is now renewing its order for an additional 700,000 contactless transportation cards.
Government, transit operators and end-users benefit from all the advantages brought by contactless technology. This government project enhances the quality of public transportation and mobility for citizens, and contributes to improving the environment thanks to a reduced number of private vehicles on the road. Public transport schemes can also be developed on a large scale, while accurate data collection provides the basis for fair rates. From a marketing point of view, the Taipei municipality conveys a modern, high-tech image of the city for both its inhabitants and visitors.
Taipei-based public transport operators have now access to a full database allowing traffic forecasts and specific fares collection for a better customer and service management. As boarding goes faster and drivers do not manage any cash-handling or ticket-checking, the overall revenue of the operators increase as well. For passengers, the benefits are obvious since they now have just one user-friendly single card for multiple transport modes. They may use it for several months, and reload it in automatic vending machines that are available throughout the network.
About ASK (website: www.ask-rfid.com)“Easy Card is based on ASK’s technology of silver ink printed antenna on a paper inlay and die attach process, providing high reliability, a very attractive price, and enhanced graphic customization,” says Patrick Sure, Card Product Marketing Manager at ASK.
ASK is the leading manufacturer of contactless microprocessor smart cards, contactless paper tickets and RFID smart paper labels.
The company focuses on mass transit and automated fare collection markets (AFC) and has already successfully marketed its products in mass events and in the public sector, for both access control and financial applications.
ASK is already supplying contactless cards to over 100 cities in 25 countries representing some 50 million cards, tickets and RFID labels in circulation.