Being able to provide mobility and payment using mobile devices is something that has affected many industries in recent years. For parking authorities and operators, this means an opportunity to offer increased customer convenience by adding mobile payment as an option to other means of payment.
For a supplier like Cale, it is natural to offer mobile payment as part of a complete digital parking concept. Mobile payment is an integral part of both the end customer experience and the operator’s daily operations. We at Cale believe that an integrated solution offers several important advantages for a parking authority or operator.
Taking advantage of the benefits of mobile payment is about rapidly increasing usage, which requires a strong focus on the end customer: ease of use and significantly increased customer convenience is essential for success. By integrating all payment methods into a complete digital solution, the parking authority or operator gets all the transactions in one place and in real time. This enables quick and easy business analysis, as well as simplified and efficient operations, which, in turn increases efficiency and margins. In addition, it allows for the integration of digital enforcement, thereby gaining maximum benefit from the system.
“I believe having information from all ongoing parking sessions in one system would be ideal for the operators. This may require complex system integration, and I think Cale has a role to play in helping our customers and partners”, says CIO and Mobile Payments Manager, Maja Fröjdh.
Cale Group incorporates over 55 years of experience in the design and development of secure and innovative pay terminals for uses in unattended environments. The development has been enormous, starting with a basic parking meter, via the first pay-and-display terminal to the advanced, web-based pay terminals of today. Nowadays, the terminals are doing so much more than selling parking tickets. They can also handle issuing of entrance tickets for national parks and museums, green-fee charges at the golf course, fees for fi shing cards, bus and train tickets, charging of electrical vehicles, and much more.
Furthermore, Cale has developed a user-friendly back office application for monitoring, programming and controlling of Cale terminals. Cale constantly implements new solutions to simplify the daily administration for their operators and improve user-friendliness for customers.
Headquartered in Stockholm, Sweden, the Cale Group is internationally active with subsidiaries in Norway, the UK, Germany, Canada, France, and the United States, and a network of local partners in over 30 countries world-wide.