Cubic Presents New Vice President Of Device Engineering

David Desch has joined Cubic Transportation Systems, Inc., a subsidiary of San Diego-based Cubic Corporation, as vice president of device engineering. Desch will have responsibility for management of development engineering for all hardware and software devices and Cubic’s Nextfare™ Central System, the core components of the company’s open-architecture advanced fare collection systems for public transport.
“Having previously worked with Dave for many years, it is truly with great pleasure that I welcome him to our staff,” said Dr. James (Jim) T. Karam, senior vice president of engineering for Cubic Transportation Systems, Inc. “He is a very strong asset for our continued growth and will maintain vigilance over our product quality and functionality to ensure Cubic remains in the forefront of the industry.”

Desch most recently was director of the Advanced Technology Center for Sony Electronics in San Diego where he led project and technical management of an engineering development group that focused on identifying and developing emerging technologies and systems for new products. One of the highlights of his career was leading the team that developed the company’s first high-definition television, which was successfully introduced to the consumer market in only ten months.

At Sony, he also developed the company’s first common hardware and software architecture for several audio-visual products and developed the first wireless audio-video networked flat panel display system.

Early in his career, which spans more than 20 years, he worked in avionics-related capacities for General Dynamics in San Diego where he focused on improving digital flight control system hardware and software and transitioned designs into production. He then worked for United Technologies Corporation as a project manager and lead systems design engineer for the Advanced Systems Division with responsibilities for navigation, flight control and flight management system development.

Desch received his bachelor of science degree in technology with honors from the University of Wyoming. Subsequently, he has obtained extended university education in program management, technical team management and executive skills.

About Cubic

cubic_corp.jpgCubic Transportation Systems, Inc. is the world’s leading turnkey solution provider of automated fare collection systems for public transport including bus, bus rapid transit, light rail, commuter rail, heavy rail, ferry and parking. Cubic’s solutions and services include system design, central computer systems, equipment design and manufacturing, device-level software, integration, test, installation, warranty, maintenance, computer hosting services, call centre services, card management and distribution services, financial clearing and settlement, multi-application support and outsourcing services.

Every year, nearly 10 billion rides are taken worldwide using Cubic fare collection systems. Cubic has delivered over 400 projects in 40 major markets on five continents. Active projects include London, New York / New Jersey region, Washington, D.C. / Baltimore / Virginia region, Los Angeles region, San Diego region, San Francisco, Minneapolis/St. Paul, Chicago, Houston, Atlanta, South Florida, Vancouver and Edmonton, Canada, Brisbane, Australia, Singapore, Bangkok, Thailand, and Scandinavia.
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