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Cubic Previews The Transit Agency’s Future All Smart Card-Based Ticketing System
Cubic teams with MARTA to give Atlanta and APTA annual meeting attendees a preview of region’s future all smart card-based ticketing system – “Breeze” –.
The Metropolitan Atlanta Rapid Transit Authority (MARTA), in partnership with the agency’s systems integrator, Cubic Transportation Systems, Inc., a subsidiary of Cubic Corporation (AMEX:CUB), unveiled a preview of the transit agency’s future all smart card-based ticketing system – “Breeze” – for the nation’s top transportation leaders when they convened at their annual meeting for the American Public Transportation Association October 10-13 in Atlanta.
MARTA’s general manager Nathaniel Ford kicked off Atlanta’s newest brand, a smart card for public transportation, called “Breeze” at a press conference on October 13. “Breeze” will make it easy for commuters to travel seamlessly throughout Atlanta using one common smart card to pay for rail, bus, L-van (paratransit) fares and park-and-ride fees. In the future, the card could potentially be used for event ticketing, retail purchases, security access and more.
"This program is one of the most exciting developments in MARTA's history. It will allow us to dramatically improve customer service and also reduce the amount of fare evasion that the system suffers from each year," said Ford.
Cubic is designing, building and delivering the new smart card-only multi-modal fare collection and revenue management system under a $72.5 million contract the company received last year. MARTA’s new multi-application system will make it fast, easy and convenient for daily commuters and occasional public transit users and tourists alike, while increasing revenues and operational efficiency for the agency.
“At a critical time in our nation when urban gridlock and pollution impact our quality of life, MARTA has taken a leadership role in positioning Atlanta for the future by investing in a system that emphasizes ease of use for its customers and the potential opportunity to link with regional participants for seamless fare collection and management,” said Marty Turock, senior vice president, sales and marketing, for Cubic Transportation Systems. “We are honored to have had the opportunity to participate in the APTA events which have introduced the entire community to the benefits of smart card technology and how it will change the way they feel about public transportation to make it a positive, more convenient and safer experience.”
MARTA’s general manager Nathaniel Ford kicked off Atlanta’s newest brand, a smart card for public transportation, called “Breeze” at a press conference on October 13. “Breeze” will make it easy for commuters to travel seamlessly throughout Atlanta using one common smart card to pay for rail, bus, L-van (paratransit) fares and park-and-ride fees. In the future, the card could potentially be used for event ticketing, retail purchases, security access and more.
"This program is one of the most exciting developments in MARTA's history. It will allow us to dramatically improve customer service and also reduce the amount of fare evasion that the system suffers from each year," said Ford.
Cubic is designing, building and delivering the new smart card-only multi-modal fare collection and revenue management system under a $72.5 million contract the company received last year. MARTA’s new multi-application system will make it fast, easy and convenient for daily commuters and occasional public transit users and tourists alike, while increasing revenues and operational efficiency for the agency.
“At a critical time in our nation when urban gridlock and pollution impact our quality of life, MARTA has taken a leadership role in positioning Atlanta for the future by investing in a system that emphasizes ease of use for its customers and the potential opportunity to link with regional participants for seamless fare collection and management,” said Marty Turock, senior vice president, sales and marketing, for Cubic Transportation Systems. “We are honored to have had the opportunity to participate in the APTA events which have introduced the entire community to the benefits of smart card technology and how it will change the way they feel about public transportation to make it a positive, more convenient and safer experience.”
About MARTA
MARTA is replacing its existing magnetic ticketing and token-based system with Cubic’s advanced fare collection system of operational software, parking equipment, computer networks, communications, high-speed smart card encoding machines, sales terminals for customer agents, bus fareboxes, faregates and multi-language ticket vending machines that issue smart cards. Cubic is also providing innovative, value-added capabilities including Autoload, electronic transit benefits delivery, Internet-based ticketing and credit-debit payment.About Cubic Transportation Systems
Every year, nearly 10 billion rides are taken worldwide using Cubic fare collection systems. Cubic has delivered over 400 projects in 40 major markets on five continents. Active projects include London, New York / New Jersey region, Washington, D.C. / Baltimore / Virginia region, Los Angeles region, San Diego region, San Francisco, Minneapolis/St. Paul, Chicago, Houston, Atlanta, South Florida, Vancouver and Edmonton, Canada, Brisbane, Australia, Singapore, Bangkok, Thailand, and Scandinavia.
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