GrayMatter announced the selection of its Car Park Revenue Management (CPRM) solution by Swedavia AB, a notable addition to its portfolio of marque clients.
The solution is intended to provide an automated system that recommends optimal pricing for airport car parks as well as to provide reports for monitoring and decision-making.
The engagement shall cover the car parks of both Stockholm Arlanda Airport and Göteborg Landvetter Airport. Stockholm Arlanda Airport has approximately 16,000 spaces across 15 car parks while Göteborg Landvetter Airport has approximately 9000 spaces across 7 car parks.
Ms. Eva-Lena Söderberg, Manager B2C Product & Pricing, Parking and Entry, Swedavia AB stated “We are excited with the promise of an automated system that would enable smarter pricing and stronger decision support. I have used similar revenue management systems for hotels and looking forward to seeing GrayMatter’s CPRM in action for our airports”.
Ms. Vita Andrews, Head of Parking, Parking & Entry, Swedavia AB, stated “I am glad that we have embarked on this engagement with GrayMatter. I am expecting that the CPRM system would enable much more accurate pricing in response to dynamic changes in factors affecting car park occupancy”.
Mr. Vikas Gupta, CEO, GrayMatter said “We are glad to associate with Swedavia for this engagement. We are positive that the CPRM system shall deliver significant business value to Swedavia“.
About GrayMatter Software Services Pvt. Ltd.
GrayMatter Software is a Big Data, Data Science, Artificial Intelligence, IoT Data Integration, BI and Analytics firm offering products and services in this space. GrayMatter’s Airport Analytics (AA+) product is a pre-built enterprise-wide solution for Airport Operators consisting of in-depth analytics for all areas of airports business by integrating data across 20+ airport systems into centralized data warehouse. Car Park Revenue Management (CPRM) is a part of the AA+ solution that optimizes car park occupancy and maximizes car park revenues. The solution provides price prediction as well as data-driven insights that maximize revenues and enhance management control.