The launch edition of Intertraffic Mexico, the latest addition in the global portfolio of Intertraffic events, attracted a grand total of 4,137 attendees from 45 countries across the globe, including 19 from the Americas. The event exceeded everyone’s expectations and exhibitors and visitors alike agreed that the Intertraffic show could not have come at a better time. National and international companies offered solutions to the significant traffic challenges Mexico is facing. Three bustling show days complemented with a dedicated conference programme made for an engaging and educational first edition in Mexico. Intertraffic Mexico is organised by RAI Amsterdam and E.J. Krause and took place from 16 to 18 November in Centro Citibanamex, Mexico City.
“Intertraffic is the global network platform for innovation in mobility and traffic technology, where the industry can share knowledge and where collaboration is encouraged between governments, research institutes and private companies in order to achieve mobility that is efficient and healthy for citizens. Growing cities demand more intelligent transportation systems and infrastructure, and Intertraffic Mexico can help change the way mobility is seen,” said Richard Butter, Exhibition Director of Intertraffic Worldwide Events at RAI Amsterdam. “I am thrilled with the quantity and quality of attendees for a new launch. We knew the Mexican market was in need of an Intertraffic event. However, we hadn’t expected to welcome a grand total of 4,137 professionals from 45 countries. The 140 exhibitors from 23 countries who took part in this inaugural edition have had a great head start to do business in Mexico and the region.”
According to Paul St. Amour, Vice President of E.J. Krause Latin America, Intertraffic Mexico was one of the most successful show launches he has seen in the last 20 years. “Not only did the number of attendees exceed our expectations, the actual impression the event made on our exhibitors goes to show in the direct rebookings for 2017. Exhibitors responded with “tremendous show”, “a great opportunity to meet different players from all over Latin America” and “many business opportunities”. All the positive vibes resulted in an on the spot re-booking of 108% during show hours which is unheard of. It speaks for itself we will be moving to a larger hall next year.”
The dedicated conference program included 48 presentations given by local and international experts. During her presentation, Laura Ballesteros, Deputy Secretary of Planning for Mexico City’s Ministry of Mobility, said that Intertraffic’s importance lies in that it “brings together all the actors that are making changes in cities, in a diverse and impartial way, and at the same time providing a space to discuss all the issues we are working on. The Private Sector, Civil Society and Government need to work together to solve mobility issues, and this is the right time of year to do it.”
From the exhibitors of Intertraffic Mexico 2016:
Francisco Romero, CEO of Punto Rojo, said he sees the event having “great potential, because this year, we had very good attendance, people were very interested and I was able to show my product to key areas of government and the construction industry. I think this is an event you’ll have to come back to. In fact, we’ve already reserved a stand seven times larger than this year’s.” “The most important brands and teams in the world are participating,” said Fernando Meléndez, Central Director of Chip Coin Parking Systems. He added that the event was “well organized and had a large number of visitors from all over the world, which is very important so that each year has a better turn out. We had visitors on our stand from South America, Australia and Europe, who asked about the products we offer.”
Ib Neustrup Simonsen, President of Borum (Denmark) commented it was a tremendous show for them with lots of knowledgeable visitors. Swarco’s (Austria) Head of Corp. Communication & Marketing Richard Neumann added “A great start for Intertraffic Mexico and us as exhibitors as we met high quality contacts with good business prospects for the coming months.” Walter Arenas, Director of International Sales Latam & Africa from Waterblasting Technologies (USA) was pleasantly surprised with the quality attendance and caliber of the show and assured they will be back next year!
Intertraffic Mexico will return annually to Mexico City. The next edition allows for 20% expansion and is set for 15-17 November 2017. Over 80% of the expanded show floor has already been rebooked which demonstrates the great business potential in mobility issues, along with the Private Sector’s interest in investing in Latin America.
Intertraffic Mexico is organized by RAI Amsterdam and E.J. Krause de México, with the support of an extensive network of offices and professionals worldwide. The cooperation as partners started with the successful launch edition of Aquatech Mexico earlier in October. Intertraffic Mexico is now the second joint production that got off to a flying start.
Intertraffic Worldwide Events
Intertraffic is the world’s largest and most influential trade event portfolio for traffic technology, covering infrastructure, traffic management, smart mobility, traffic safety and parking. Intertraffic events offer a comprehensive overview of the very latest products, services and total solutions offered by suppliers, while also showcasing the newest industry-wide trends and developments. More information is available on www.intertraffic.com.