Intertraffic launches event in Latin America: Intertraffic Mexico 2016

RAI Amsterdam is joining forces with E.J. Krause de Mexico, to create Intertraffic Mexico, taking place from 16th to 18th of November, 2016 at Centro Banamex in Mexico City. Since its launch in 1972 in Amsterdam, Intertraffic has developed into the industry’s largest and most important trade event brand for traffic industry professionals, in which leading international companies exhibit their products and cutting-edge technology. Regional events are staged in Turkey, China and now Mexico.

Intertraffic Mexico 2016 will provide a platform for companies related to the traffic industry seeking to explore business opportunities in Mexico. The event will enable the creation of partnerships, build the community network, and encourage the sharing of best practices between local and international companies. Mexico City, a city facing significant challenges in infrastructure and mobility, will be host to the event.

Mexico boasts the second biggest economy in Latin America, and the 14th in the world. Goldman Sachs predicts that the country’s economy will be placed 5th in the world by 2050, and to achieve this goal, the country’s transport infrastructure must be improved. “There is no better time to enter the Mexican business market than right now,  as more than 30 billion dollars will be invested in the construction of new roads in Mexico by 2018, including 149 highways, crossings, bridges, and highway bypass projects.

Infrastructure developments

In this context, Intertraffic Mexico 2016 will play an important role in providing an ideal forum for those involved in infrastructure, traffic management, safety, and the management and development of parking lots," says Richard Butter, Manager of Intertraffic Worldwide Events. "We are convinced that bringing together professionals and traffic solutions that are generated around the globe will help cities like Mexico City to improve their mobility through the use of the latest technologies," he adds. “Intertraffic Mexico 2016 is the industry event that Mexico has been waiting for," said Jose Navarro, Director General of E.J. Krause de Mexico. "We are confident that we provide a business forum of international quality within our country that will contribute to the development of Mexico’s infrastructure and mobility," he concluded.

High population mobility challenges

According to the National Institute of Statistics and Geography (INEGI), 31.4 million inhabitants (28 % of the total population of Mexico) live in the metropolitan areas of Mexico City, Guadalajara, Monterrey, and Puebla- Tlaxcala. Of these, the majority, more than 8,851,000 inhabitants, without taking into account those who commute in daily for study or business purposes, live in the Mexico City and surrounding metropolitan area, also known as the Valley of Mexico.

The National Urban Mobility in Mexico Report 2014-2015, which forms part of the UN-Habitat Global Report on Human Settlement, indicates that “72% of the population lives in 384 cities of more than 15 thousand inhabitants that form the national Urban System. Such high population concentrations have become a problem for mobility.”

A United Nations report estimates that, by 2050, 70% of the world population will live in cities, thus transforming public and private transport into one of the highest priority issues in most cities, as the effectiveness of a transport system is essential to the life and economy of people, institutions, and companies.

Increased demands to facilitate mobility

The physical and demographic growth of cities creates a greater demand for infrastructure and services such as roads and transport to facilitate the urban and intra-urban mobility of people and goods in a dignified, timely, reliable and economic manner. In the case of Mexican cities, the response to such demands has been based on increasing motorization and the use of private vehicles, driven by investment in highway infrastructure by federal, state, and district governments of Mexico City and due to the shortcomings of public transport. The highway network is designed and intended primarily to serve the needs of private transport, 67% of which is concentrated in major metropolitan areas with populations of more than 500 thousand inhabitants.

An important factor contributing to the competitiveness of a city’s infrastructure is the implementation in cities of over 500,000 inhabitants of integrated autobus systems (BRT). This strategy remains a priority of the Strategy of Sustainable Urban Mobility in SEDATU and the BANOBRAS 2014-2018 Institutional Programme.

Public investment

In the Metropolitan area of Mexico City, 29 % of all daily travel (approximately 6.3 million) is by private vehicle and 60.6% by low capacity public transport concessions, such as mini busses, vans, suburban buses and taxis; only 8% is carried out on mass public transit systems, such as the Metro, Metrobus, light train and trolley bus, and 2.4% by bicycle and motorcycle (INEGI, 2007). As for the BRT prepaid card systems, Mexico City has the Metrobus and Mexibus. Despite advances in modern transport systems, it is important to stress that public investment focuses on developing infrastructure for private motorized transport, which in turn has encouraged its use." (Source: National Urban Mobility in Mexico Report, 2014-2015)

Intertraffic is the world’s largest and most influential trade event for infrastructure, traffic management, traffic safety and parking. It offers a comprehensive overview of the very latest products, services and total solutions offered by suppliers, while also showcasing the newest industry-wide trends and developments. More information is available on www.intertraffic.com

Joined forces

Intertraffic Mexico is organized by RAI Amsterdam in conjunction with E.J. Krause de México, with the support of an extensive network of offices and professionals worldwide.

About RAI Amsterdam

Personal meetings continue to be a powerful form of communication, and exhibitions are the ideal medium for connecting worlds, people and markets. With a portfolio of top brands, RAI Amsterdam Exhibitions creates inspiring events that blend context, content and communities. Dedicated teams of professionals organise over 30 national and international consumer and trade exhibitions each year, supported by a global office and agent network. Successful exhibition concepts in their home base in Amsterdam are translated for other countries in collaboration with trade associations and media parties. The focus on quality and target group has made RAI Amsterdam the market leader in a significant number of sectors. Wherever in the world an event may take place, our focus is on generating business for exhibitors, visitors, sponsors and partners. For more information please visit www.rai.nl

About E.J. Krause de México

Since 1991, E.J. Krause de Mexico organizes international business forums, producing the most important exhibitions and annual conferences in strategic industries such as education, energy, food, styling, forestry, manufacturing, environment, plastic and ITC, just to mentioned a few. E.J. Krause de Mexico is part of E.J. Krause & Associates, Inc. For more than 30 years, E.J. Krause & Associates, Inc. (EJK) has been a worldwide leader in exhibition and conference management. EJK is one of the largest privately held exhibition management companies in the world, with offices on three continents. EJK produces a growing portfolio of over 40 events, serving 14 different industries. We excel in creating global brand leading events, bringing companies together to network and generate business. For more information please visit www.ejkrause.com

 

Intertraffic worldwide event calendar

Intertraffic Amsterdam: 5-8 April 2016, RAI Amsterdam, Netherlands

Intertraffic China: 23-25 May 2016, Beijing Exhibition Center, China

Intertraffic Mexico: 16-18 November 2016, Centro Banamex, Mexico City

Intertraffic Istanbul: 24-26 May 2017, Istanbul Expo Center, Turkey