Three years on and Altitude Reservation is hitting new heights

Altitude Reservation was first launched in March 2011 at Liverpool John Lennon Airport in the UK. Over the past 3 years the system has been chosen by several more airports in the UK, Europe and North America.

Inventive completed their 6th financial year in January this year. This was our strongest year since founding the business, with an increase of 44% in revenue when compared to the previous year.  

'We've seen a rapid increase in the number of airports we're working with, growing from 4 to 15 in the last 12 months. ' said Inventive's CEO John Charnock 'We'll be processing over 2 million online parking transactions this year based on our currently contracted customers alone.'

Inventive continues to invest in product development and innovation with several significant upgrade releases scheduled for later this year, including several first to market features that cannot be found in any other car park reservation system. Further information on this to follow soon.

Altitude Reservation is part of the Altitude airport product suite that includes Altitude Connect; the parking global distribution system, Altitude eComm the aiport website out of a box and Altitude CPM; the airport parking competitor price data collector.

To find out more regarding Inventive's Altitude airport products please either visit our website ( or get in touch on +44 (0)845 867 7641.

About Inventive ITInventive IT logo

Inventive IT, headquartered in Manchester, England  has a passion for the design and implementation of innovative technology solutions.  Our team has extensive experience in a variety of sectors including Airports, Travel Agencies, Hotel, Retail, Tour Operating and Airlines.  We're supported by a team of talented people and partners who share our vision, enthusiasm and a desire to deliver solutions that go beyond our clients expectations.  Our technology supports some of the world's largest companies, helping to create unique experiences for their customers.


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