Copenhagen Airport are experiencing an exciting period of growth with long haul traffic up almost 4% year on year. With this is mind, CPH wanted to improve the way customers are able to search for, and book parking reservations.
So after an intensive A/B testing program a re-designed site was launched in March including the following:
- Highly optimised site to maximise conversion
- Market leading responsive design for a consistent view on mobile, desktop or tablet
- New, easier to find ancillary services for adding onto the parking booking
Gary Pyatt, Inventive’s Business Development Manager commented: “The new site is proving a real success. Fresh new images, bright colours and a clear, easy to follow booking journey has increased conversion and importantly, been very well received by new and existing customers. New features such as content areas that are fully controllable by the CPH team, so changes can be made and activated immediately. Extra pricing options and extended capacity logic encompassing yield management policies further enhance the ability to maximise revenue across parking and ancillaries.”
Christian Nicolai Thiesen, Online Development Manager for eCommerce and Marketing further stated. “After carrying out several usability and A/B tests we saw a great potential to increase our conversion rates in our booking journey. Our redesign process involved increasing our efforts on the user experience and optimizing each step in our booking funnel. After the launch of our new site, we have seen the positive result we were hoping for – having increased the number of people who start the booking journey by 34.5% and total conversion rate by 12.2%.”
The advanced flexibility of Altitude Reservation, the world’s leading online reservation and distribution system, enables airports to maximise investment in their existing infrastructure by seamlessly integrating with new or existing barrier equipment, payment service providers and a range of digital services to enhance the customer experience.
About Inventive IT
Inventive, headquartered in Manchester, England have a passion for the design and application of innovative technology solutions. Our team has extensive experience in a variety of sectors including Airports, Travel Agencies, Hotel, Retail, Tour Operating and Airlines. We're supported by a team of talented people and partners who share our vision, enthusiasm and a desire to deliver solutions that go beyond our clients expectations.
Our technology supports some of the world's largest airports with 14 airports based in the UK, Europe and North America currently signed up to use Altitude Reservation as their preferred parking booking engine.
We are now part of the ADVAM family of companies who are world leaders in payment and parking solutions.