Inventive IT has launched a new version of their Altitude system for airport car park management and distribution. The newest version of the software includes a large number of enhancements including the addition of an exible content management system (CMS).
The CMS enables airports to create full featured websites alongside standard booking journey pages in order to better advertise and sell their products. This exibility has allowed Peel Airports to create a website specically to sell their new iPark products.
The new site enables the airport to merchandise their products to compete directly with their osite competition. Nik Southworth, COO at Inventive IT comments:
‘The creation of white label booking pages has been around for quite a while. Our new functionality builds on this, enabling airports to quickly and easily create new online brands to compete directly with o airport parking providers.‘
Peel Airports have utilized this new functionality to deliver their iPark branded website. Inventory and pricing across both the airport’s own brand and iPark can be managed centrally through the Altitude pre booking system.
Combining new brand websites with our competitor price collection service gives our clients the tools they need to really compete with osite parking providers.’
In addition to this content management system the Altitude booking journey has been fully redesigned for a more modern overall look and feel.
‘We’ve been involved in travel e-commerce for over 10 years and there are many lessons we’ve learned from the tour operating and hotel industries. We’re now applying these ideas to airport parking and it’s really helping to maximise the return our customers are seeing from their pre booking websites’ - John Charnock, CEO
The powerful multi channel management solution within the Altitude system allows Peel Airports to sell both the iPark products and standard on site products via iParkLiverpool.com with a minimum of eort and with no duplication of price maintenanceadministration.