For many years traditional airport parking consolidators have been the standard method used by airports wishing to sell parking through airlines and travel agents, with no viable alternative for airports to sell their parking through multiple distributors in a cost effective way. Over the past 12-18 months however there has been a development that provides a less costly and flexible solution.
Altitude Connect enables airports to manage direct relationships with airlines and travel agents, providing a new cost effective route to market for airports to sell parking products.
‘Altitude Connect takes out the middle man, enabling airports and airlines to work closely together in a commercially transparent way’ - John Charnock CEO at Inventive.
Compared to traditional models, Connect charges a small transaction fee which reduces the overall cost of distribution, effectively cutting out the middle man and introducing transparency through the distribution process.
Recent stats for Edinburgh, Scotland’s busiest airport who moved away from the traditional consolidator model shows that over the 12 month period on-line sales rocketed by 28% and on-airport parking market share was up 15%.
Other benefits of cutting out the traditional consolidator include
- Having the option to own your customer data.
- The ability to sell b2b through a channel that doesn’t compete with your own direct b2c channel.
- The ability for airlines and airports to work together to build exclusive products and promotions.
A summer email campaign recently ran by an Altitude Connect customer increased their weekly parking revenue by 300% and 400% in bookings compared to the same period in previous week. The enormous jump in revenue is proof that engaging with an airlines customers can significantly increase the number of bookings generated via 3rd party channels.
If you'd like to discuss how we can work with your to sell your parking products / generate extra revenue through selling parking please get in touch.
About Inventive IT
Inventive, headquartered in Manchester, England have a passion for the design and application of innovative technology solutions. Our team has extensive experience in a variety of sectors including Airports, Travel Agencies, Hotel, Retail, Tour Operating and Airlines. We're supported by a team of talented people and partners who share our vision, enthusiasm and a desire to deliver solutions that go beyond our clients expectations.
Our technology supports some of the world's largest airports with 12 airports based in the UK, Europe and North America currently signed up to use Altitude Reservation as their preferred parking booking engine.