Already known in the parking industry as the “Flash Guys,” it only seemed fitting to transition the brand from Klever Logic to FlashParking. The rebrand also signals to our customers that our suite of parking solutions goes beyond valet, and now includes revenue control solutions for garages and parking lots. No matter your parking needs, FlashParking is your total simple approach to parking.
The rebrand includes a new brand identity along with a new website that merged all of Klever Logic’s solutions - FlashValet, FlashPARCS, and FlashMobile - under the FlashParking umbrella. The company first started under the FlashValet moniker, which is why we became known as the “Flash Guys.” But as our solution portfolio grew it became apparent that we needed an identity that represented the full breadth of our capabilities. Now customers can visit www.flashparking.com to get a 360-degree view of FlashParking and its solutions as well as log-on to the customer portal to manage their venue in real-time.
All of this comes on the heels of FlashParking’s funding announcement led by Austin-based serial entrepreneurs Sam Goodner and Dan Sharplin. Their $3M injection allowed for a hiring surge to better serve our customers. Fueled by this growth, the company moved in January to its new headquarters located in South Austin.
Since the company launched five years ago, FlashParking’s solutions now run in over 850 venues across the country and are used by the top brands in the hospitality industry. The FlashParking platform has processed over 33 million vehicles so far.
“During the re-branding process, it was important to us to maintain the integrity of the Flash brand and our continued commitment to being the best and fastest in the industry,” said President Sam Goodner. “It is our goal that the new FlashParking brand will become recognized as the industry standard for a superior parking solution that delivers on the promise of Parking in a Flash.”
“When we set out, we had no idea FlashParking would grow into this comprehensive parking solution company,” said Juan Rodriguez, CEO and a co-founder of FlashParking. “Our success is directly linked to the unwavering support of our clients who believe in us and our disruptive parking technology.”
FlashParking is a parking technology company with a suite of products that together are reinventing parking for both consumers and parking operators. All FlashParking parking solutions—FlashValet, FlashPARCS, FlashMobile—use a cloud-based platform enabling parking operators to tap into real-time data from a mobile phone, tablet or desktop. With FlashParking, parking operators now can control their revenue and parking operations (valet, gated, and mobile payments) from virtually anywhere, while also giving guests the ability to use their mobile device for a superior parking experience.