MOBILENOW! Selected for Pay-by-Cell Pilot Project in Bethesda

Rockville based MobileNOW! Pay-by-Cell System ParkNOW! was selected for a three-month pilot project in Montgomery County, Maryland.
The pilot which began on January 4, is being conducted in Downtown Bethesda, in one of the citys most well travelled locations, encompassing some 1,250 parking spaces, including Garage 57, Lot 31, and the on-street meters along Bethesda and Woodmont Avenue and Elm Street.

This pilot program represents ParkNOW!s largest U.S. installation to date. Krista Tassa, President of MobileNOW says, We were delighted to launch this project in Montgomery County. Bethesda is a vibrant community, well suited to adopt new technologies. She goes on to say, Well over a thousand users have already registered for the service. They are experiencing the convenience of not having to search for coins to pay for parking and being able to extend parking sessions remotely.

Rick Siebert, Chief of the Property Development and Planning Section of MCDOT, said, We conducted a full RFP process to select our vendor for the Pay-by-Cell pilot program and we are happy to have selected Rockville based MobileNOW! We are surprised by the buzz the pilot has already created in the media, among civic groups and individual parkers. As a result, of this initial success, the county has decided to extend the pilot program for an additional six months. With this extension MobileNOW! will begin renewed efforts to promote the service and attract additional users.
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