MobileNOW! Expands Mobile Payment Implementation to Multi-space Parking Meters in Elizabeth, New Jersey's Midtown District

City of Elizabeth

MobileNOW!, a global parking technology innovator and world’s first provider of mobile payment solutions in parking, is rolling out an expansion that more than doubles the availability of mobile payments and remote parking session management in Elizabeth, the fourth largest city in New Jersey.

“This new, easy-to-use application is a convenient way for our residents and guests to pay for the parking meters along our city streets and be alerted when their time is running out,” said Mayor J. Christian Bollwage. “Whether they are in a restaurant or shopping in one of our busy business districts, they no longer have to worry about leaving to extend their parking session; they can do so right from their phones.”

The project first launched with MobileNOW! pay by app and pay by phone solutions for approximately 350 single-space meters and has expanded to an additional more than 400 multi-space meters in the Midtown district. Future expansion will include all remaining multi-space meters, both on- and off-street, as well as single space coin operated meters.

The historic city of Elizabeth has approximately 125,000 residents and many attractions, including the largest mall and movie theater on the east coast as well as the nation’s largest industrial seaport. The NJ Transit provides easy access for commuters to New York City.

"The Parking Authority is committed to increasing options and improving services for drivers within our community," said Carla A. Mazza, Executive Director of the Parking Authority of the City of Elizabeth.  "The MobileNOW! app and park by phone feature enables us to more effectively utilize available technology in order to connect with users and enhance the parking experience within our city."

Also known for its multi-cultural community, Elizabeth represents more than 50 countries and 37 languages. The initial phase introducing mobile payments for downtown parking was in a predominantly Colombian area. MobileNOW! supplied dual language literature to allow easy adoption for Spanish-speaking residents.

“We commend Elizabeth, NJ for their economic development and revitalization of the city, and we’re excited to be part of their technology leadership. Elizabeth is a busy city full of hard working people, and we believe the adoption of MobileNOW! will ensure parking doesn’t slow them down,” said John Oglesby, MobileNOW! President.

About Elizabeth, New Jersey

With a population of 124,969, the City of Elizabeth is New Jersey’s fourth largest City. As the Union County Seat, Elizabeth contains most major governmental offices and courts servicing the County.

Over the past years the City has experienced remarkable revitalization and development efforts boasting the area’s most exciting retail and entertainment opportunities. Last year more than 15 million people visited Elizabeth’s Jersey Gardens Mall, the largest mall on the East Coast. Elizabeth is also home to the nation’s top performing IKEA store and the largest Toys-R-Us Kids World.

Elizabeth is a City easily accessible by land, sea, rail, and air, located in one of the largest metropolitan areas in the Nation. It is a great American City that many are proud to call home and many more love to visit.

About MobileNOW!, LLCMobileNOW! logo

MobileNOW! LLC, headquartered in Rockville, MD, is a global pioneer, innovator and leading provider of mobile phone and other cashless payment methods for the parking and electronic vehicle (EV) charging industry. The MobileNOW! platform, also known as the world’s first mobile payment solution for parking since 2000, is available in 14 countries and is the only mobile payment solution developed by parking professionals with operations experience. In addition to enabling virtual payment and collection options, the MobileNOW! platform offers full enforcement, management and reporting capabilities.

MobileNOW! solutions are developed for all mobile devices, including iOS, Android and BlackBerry platforms. For more information, visit or contact

Media Contact

John Oglesby

MobileNOW! LLC
42-40 Bell Blvd, Suite 604
Bayside, NY 11361

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