ParkNOW! Launches Pay by Cell parking in Madison, WI together with Metric Group

Madison, WI,  – MobileNOW LLC, a leading provider of Pay by Cell parking services under the service name ParkNOW!™, launches Pay by Cell payments for parking in Madison, the capital city of Wisconsin together with Metric Group Inc. Now drivers will be able to not only pay for parking using Metric meters but also their cell phones.

ParkNOW! enables drivers to use smart phone appliations or automatic service number to start and extend a parking session, as well as pay for it with just a few taps on the cell phone. With the smart phone application users may either enter their parking information manually or scan a QR code displayed on Metric meters or sign posts, which fills in the needed information automatically, thus eliminating the possibility of human error. ParkNOW! app is available for free at iTunes and the Android Market.

Once parked by cell phone, the system sends an automatic notification to Metric’s Aslan database about the transaction. Thus enforcement of cell phone parking sessions takes place through Metric’s Aslan back-end. The enforcement handhelds receive data on all parking sessions regardless whether they were initiated at the meter or by cell.

QR (Quick Response) code is a 2-dimensional bar code developed by Denso Inc., a subsidiary of Toyota. A QR code is readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. Thanks to its format it can store significantly more information than traditional barcodes. ParkNOW! is a pioneer in applying QR codes to pay for parking.

About Mobile!NOW, LLC.

Mobile!NOW, LLC. is a world pioneer and leading provider of cell phone payment methods for the parking industry in North America, operating world-wide under the service name ParkNOW!™. In addition to enabling virtual payment and collection options, ParkNOW!™ offers full enforcement, management and reporting capabilities for the parking industry. For more information, visit ParkNOW! website

About Metric Group Inc. 

Metric Group Inc. is a leading producer of revenue collection and control machines for the parking , which has been in the business for over 30 yeas. For more information, visit Metric Group website

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