MobileNOW!, a global parking technology innovator and world’s first provider of mobile payment solutions in parking, announced this week significant revenue results for Transportation and Parking Services at Texas Tech University. The university replaced its previous system with MobileNOW! in July 2014, and since then more than 20% of parking revenues are generated by the MobileNOW! app.
A Big 12 school with more than 35,000 students, Texas Tech University addresses many parking complexities, including on campus students, commuters, event parkers, staff, and visitors.
“Texas Tech is a thought leader and early adopter, and we are thrilled to be a part of their parking technology ecosystem,” said John Oglesby, MobileNOW! President and CEO. “We are confident that users will continue to love the MobileNOW! app and spread the word.”
In 2013, the National Parking Association (NPA) announced Texas Tech University as the Innovative Organization of the Year for their license-plate recognition based parking management system that now fully integrates with MobileNOW! in real time.
“At Texas Tech, we are committed to providing a variety of options for our patrons to meet their parking needs,” said Eric Crouch, Texas Tech University Managing Director of Parking Services. “Adding a robust, fully integrated mobile payment solution like MobileNow! plays an integral part in our service offerings.”
Oglesby added, “We believe our ability to boost parking revenues, like the 90-day results at Texas Tech, will expand our footprint in universities and cities alike.”
Oglesby was a key panelist and industry expert during a discussion regarding mobile payments in parking at the recent NPA conference in Las Vegas on October 21.
About Texas Tech University
Located in north Lubbock in the midst of recent construction projects, Texas Tech University has more than 35,000 students enrolled, and the campus is often congested, making commuting and parking difficult.
Texas Tech Parking and Transportation Services, an early adopter for parking technologies, has combined state-of-the-art enforcement applications, such as license plate recognition and mobile payment, with practical methods and real-world solutions.
About MobileNOW!, LLC
MobileNOW! LLC, headquartered in Rockville, MD, is a global pioneer, innovator and leading provider of mobile phone and other cashless payment methods for the parking and electronic vehicle (EV) charging industry. The MobileNOW! platform, also known as the world’s first mobile payment solution for parking since 2000, is available in 14 countries and is the only mobile payment solution developed by parking professionals with operations experience. In addition to enabling virtual payment and collection options, the MobileNOW! platform offers full enforcement, management and reporting capabilities.
MobileNOW! solutions are developed for all mobile devices, including iOS, Android and BlackBerry platforms. For more information, visit www.mobile-now.com or contact firstname.lastname@example.org.
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