North Sydney Pay Parking Installation Completed

Reino International - The last of some 380 Reino digital pay by space parking meters were uncovered for public use in North Sydney Council recently, marking the completion of the installation and commissioning phase of the project.
Motorists can now pay for on-street parking at any of Council’s 2200 parking spaces using either coin or credit card, with mobile phone payment functionality to be launched after current user testing is completed.

Installation and commissioning of the pay parking equipment was completed on time, not an insignificant achievement given the size and technological complexity of the solution. According to Mr. Greg Cooper, Director of Assets and Property Services at North Sydney Council, they also appear to be happy with the timing of the project. “We are very pleased that the installation was completed on schedule, particularly when you consider the level of integration work required to enable alternate payments as well as the amount of customisation we sought for the ReinoNet parking management system.” We put it down to a clearly articulated project management framework and a quality working relationship with Council.

Council’s expectations with regard to improved parking compliance and attendant revenue gains have also been met, even after only a short period. After only 260 of the 380 parking meters had been installed, pay-parking revenues had already climbed by 16% across the whole site compared with the corresponding period the year before. Similarly, the number of breakdowns had reduced substantially compared with the older Telkor equipment, while the GSM communications system had facilitated a 70% reduction in equipment downtime.

The ReinoNet parking management system is delivering Council full visibility of the operation of its installation, allowing them to manage it very efficiently. Not only are revenue trends able to be monitored across multiple parameters on a daily basis, Council is also able to use the system to manage the performance of its cash collection, equipment maintenance and enforcement resources to either contract based or internal service levels. The analytical capabilities of the ReinoNet system will continue to provide Council with an opportunity to optimise the efficiency of their installation.

Credit card payment functionality continues to demonstrate itself as an unequivocal value proposition among high tariff on-street environments, with transaction characteristics similar to that observed at the Centennial Parklands trial emerging. At the completion of the installation, payments made with a credit card were averaging around $4.95 each. This compared with an average coin transaction of $1.88 across the same period.

The empirical transaction data supports the view that compliance has risen due to the increased levels of customer convenience presented by the latest generation digital parking meters. Once electronic hand held enforcement technology is allowed for use in NSW, compliance is likely to rise further as Council begins to take full advantage of the enforcement efficiency gains that are possible through the equipment.

For further information contact James Pennings (02) 9432 0500.
Reino International
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