PARCXMART TECHNOLOGIES™ AND HEARTLAND PAYMENT SYSTEMS SIGN JOINT MARKETING AGREEMENT TO OFFER THEIR PRODUCTS AND SERVICE

Parcxmart has agreed to make HPS its preferred merchant acquirer, and HPS will now include in its package of merchant acquiring and fulfillment services the Parcxmart™ Card solution. This solution is a comprehensive payment platform that uses smart card technology to offer drivers and consumers a convenient one card alternative to coins and cash and small dollar transactions at on-street and off-street parking locations, as well as for retail purchases at participating merchants across the United States .

“The Parcxmart Card offers merchants yet another product to generate store traffic and another easy way for their customers to shop,” says Mike Hammer, HPS Chief Marketing Officer. “The Parcxmart solution is a multi-function smart card payment system that involves both the municipal government and the local merchants working together to make parking, commuting, and shopping easier for everyone in those cities that participate. This is exactly the kind of comprehensive program that we like to bundle with our credit and debit card processing services. ”

The Parcxmart ™ Card solution is the first turnkey smart card payment platform linked to Electronic Funds Transfer (EFT) networks, retail merchants, and merchant banks on behalf of municipalities and the commuting public. A Parcxmart ™ Card has electronic value (up to $100) loaded through either the VeriFone or Ingenico POS terminals using cash or a debit or credit card processed via existing EFT networks, just as any other over-the-counter purchase using debit or credit is done today. The consumer inserts the Parcxmart Card into a variety of parking meters that incorporate Parcxmart Technologies' turnkey smart card payment platform, and pays for parking. All funds management and movement associated with the value of issued cards is managed by Banknorth. The parking system operator is reimbursed for revenue spent at city parking meters on a predetermined settlement schedule. Access to purchasing and loading value to the Parcxmart ™ Card is through a network of local merchants that benefit from commissions generated by selling and reloading dollar value on the cards.

“We feel that making HPS our preferred merchant acquirer supports our efforts to target the local merchant as their customer profile is very similar to that of our merchant profile,” said John Regan, President and CEO of Parcxmart Technologies. “HPS has an excellent reputation of supporting the small to mid-level merchants, providing them with products and services that truly meet their business goals. They completely understand the benefits of offering multi-function smart cards to merchants and to municipal parking systems. Merchants benefit by earning revenue from the Parcxmart card program in addition to generating store traffic. The interoperability of these cards means that consumers can use the cards for parking and for purchasing items within participating local stores and in all participating cities where the parking meters have been updated for the Parcxmart card program and standard. Over time, the cards will be integrated into other cash driven markets in the city where small dollar transactions dominate payments.”

About Parcxmart Technologies, Inc.

Founded in 2003, Parcxmart is an information technology company specializing in smart card payment solutions, delivering value to customers with its initial focus on Municipal parking operations. In addition to Ingenico and VeriFone, its technology partners include Smart Centric Technologies, the leading developers of secure e-Purse and related smart card-based applications; and One Card Solutions, a developer and integrator of smart card solutions for on-line and off-line transaction devices. The company is also developing a parking smartcard standard - 3DES - with most major meter manufacturers in North American and Europe . These partnerships enable Parcxmart technology to offer a smart card parking program and standard that combines secure transaction management, interoperability among cities and multiple merchants, interoperability with existing payment networks and has the potential for other multi-application exchanges.

About Heartland

Heartland Payment Systems is a full-service payment systems solutions provider, handling merchant card and payroll processing services for merchants of all types and sizes. Using a national sales force of over 800 professionals, HPS builds long-term business relationships in local sales territories providing over 85,000 merchants with enhanced technology tools that assist them in more effectively operating their businesses.