Merchants can offer individualized rewards programs to their customers using Parcxmart cards for purchases
Hampton Falls, NH – March 30, 2006 --- Parcxmart Technologies™, Inc., an electronic payments company, today introduced the Parcxmart Instant Cool Rewards ™ program, which is designed to allow merchants to reward frequent users of Parcxmart™ Cards. Each participating merchant who accepts Parcxmart cards can set up their own individualized rewards program by configuring the number of purchases necessary to trigger an award to the Parcxmart cardholder. Each Parcxmart card can engage in up to ten individualized merchant rewards programs. The first merchant to be using Parcxmart's Instant Cool Rewards program is Woodland Coffee & Tea at 97 Orange Street in New Haven , CT.

“The Instant Cool Rewards program eliminates the need for merchants to create their own rewards cards that their customers may or may not remember to use again,” said John Regan, President and CEO of Parcxmart Technologies. “With this reward program every purchase with a Parcxmart card at participating stores and restaurants will put the cardholder automatically closer to earning an instant reward. Parcxmart cardholders also have the advantage of using Instant Cool Rewards with a total of 10 merchants, which means they can avoid the hassle of collecting individual frequent purchase cards. This is just another example of why we say that the Parcxmart Card is cooler than cash.”

The way the Instant Cool Rewards program works is as follows: Any merchant wanting to offer an incentive program will activate the program on their POS devices. The merchant will configure the number of purchases necessary to trigger an award. When a Parcxmart cardholder uses their card at a merchant offering an incentive program they are automatically enrolled in that program. When a Parcxmart cardholder participating in the merchant's incentive program makes a purchase the visit/points counter will be incremented automatically. The new counter value is printed on the receipt. When a cardholder makes a purchase that equals the threshold level, he or she receives the award and this is printed on the customer's receipt. The counter value is reset to zero.

The Parcxmart card and patent-pending payment solution is America 's first fully-functional parking and local merchant smart card payment system. The Parcxmart™ Card solution offers drivers and consumers a convenient one card alternative to coins and cash for small dollar transactions at on-street and off-street parking locations, as well as for retail purchases at participating merchants across the United States . The Parcxmart payment solution is already operational in New Haven , CT , and San Jose , CA .

About Parcxmart Technologies, Inc. ( )

Parcxmart Technologies Inc., an electronic payments company, has developed a proprietary, stored-value electronic purse, contained on a chip-based smart card that also securely manages loyalty points for customer rewards programs.
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