Towson Town Center is responding to shoppers’ complaints about parking with state-of-the-art technology in multi-deck garages designed to help drivers find and remember spots.
Renovations, completed in time for the holiday shopping season, include color-coded parking decks and signage that displays the number of open spaces in each deck, level and row. A Park Assist M4 smart-sensor camera based parking guidance system alerts customers to available parking spaces through overhead red and green lights. The 1.2 million-square-foot mall, which has 4,400 parking spaces, is the only shopping center in the state with the system, mall officials said last Tuesday.
Customers have identified parking as a major “pain point” of their shopping experience, mall officials said. Under the new system, time spent looking for parking fell 44 percent, the mall said, while the number of drivers searching more than five minutes fell 12 percent.
“We have an entirely redesigned parking system that is significantly more intuitive to navigate, will lessen inconveniences and reduce the amount of time to get in and out of Towson Town Center,” Lisa Bisenius, the mall’s senior general manager, said in the announcement.
The 185-store mall which gets 10 million visitors a year, according to owner General Growth Properties, also remodeled mall entrances, enclosed bridges from parking decks to the center, enhanced lighting and updated signage, adding 1,600 standardized signs, including at all major entrances. More information about the improvements can be found at their website.
About Park Assist
Park Assist® is the parking industry’s leading camera-focused innovator with the most camera based parking guidance installations in the world. Our technology helps customers effortlessly find parking spaces in real-time as well as find their cars when they return. Simultaneously, we provide parking operators with tools to improve customer satisfaction, create new revenue opportunities, realize greater operational control, capture parker analytics and expand CCTV capabilities. Park Assist is part of the TKH Group (Euronext: TWEKA), a $1.6 billion publicly traded company headquartered in the Netherlands. For more information, visit www.parkassist.com.
About Towson Town Center
Towson Town Center is the top fashion and luxury shopping destination in the greater Baltimore-Washington area. At the center, you can explore an unparalleled retailer mix, including over 180 stores, and choose from an array of signature dining experiences.For more information, visit www.towsontowncenter.com