parkbytext™ extends their cashless service to 16 new sites in Houston, Texas

parking by app leads the way in US market

Jason Ballard, managing director of parkbytext™

18th December 2014: parkbytext™, the leading mobile parking operator hailing from Dublin, Ireland, has rolled out their cashless service to a further 16 parking lots in Downtown Houston, Texas. This bring the total number of parkbytext™ US locations to 35.

parkbytext™ have partnered with LAZ Parking in the US to provide the convenience of cashless parking payments to Houston customers. Payment types vary between: app; interactive voice recognition; parkbytext™ Call Centre; SMS; and of course online via www.parkbytext.com. The most popular method of payment to date has been the parkbytext™ app, which accounts for 56% of transactions. Following this is: the Call Centre at 18%; interactive voice recognition (IVR) at 15%; online bookings accounting for 8% and text making up the remainder at 3%.

Jason Ballard, Managing Director, parkbytext™ said: “We are delighted to increase our list of prime locations in Houston, Texas and we can expect a high increase in the volume of transactions as a result of this. Our parking lots are all downtown, some close by to the Toyota Events Centre, so drivers are never far from a parkbytext™ location.
For us, it was a strategic decision to enter the US market in such a diverse, welcoming and dynamic city like Houston - it’s proving to be a worthwhile launch pad for parkbytext™ in the States. We are planning further growth in Q1 of 2015 in the region and we are looking forward to what the New Year will bring”.

About parkbytext™parkbytext™

parkbytext™ parkbytext™ is Ireland’s leading mobile parking operator which provides convenient, cashless and cost effective parking by text, IVR, phone, app, web and now also by parkbytext™ 2Bill – parking payments direct to your mobile phone bill or credit – which is a European first in the mobile parking payments sector.

parkbytext™ operates in over 300 car parks in Ireland, the UK and the USA including Irish Rail’s nationwide car parks and third level campus sites, including Limerick Institute of Technology and Dundalk Institute of Technology. The service has extended to all Luas Park + Ride locations (Dublin Tram) as of November 3rd 2014.

As an international business, parkbytext™ has become an Enterprise Ireland HPSU client. In addition, the company was selected as a National Champion in the 2013/2014 European Business Awards. It is the first Irish finalist from the parking sector in the history of the awards to be given this accolade. The company was also named in the top Tech100 by Business and Finance in July 2014.

Visit www.parkbytext.ie or @parkbytext

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