parkbytext™ Celebrates First Birthday in Limerick Institute of Technology

In 2013, Limerick Institute of Technology (LIT) and Limerick School of Art & Design (LSAD) became the first college campuses in Ireland to introduce parkbytext™, Ireland’s leading mobile parking operator. This has been a major success for the college and its students, who have benefited with savings of 33%* compared to daily parking charges. 25% of all parking transactions in the Limerick Institute of Technology have been completed using parkbytext™, and there has been over 300 new registrations for the service.

Recent figures show that 50% of LIT customers are choosing to pay for their parking through the parkbytext™ App; with 21% of customers choosing to send a text; 28% of customers paid for parking through the website; and 1% paying through the call centre (0818 444999). With a greater number of students commuting to college and increased usage of smart phones, parkbytext™ plays a crucial role in offering students cost-savings for parking by registering on www.parkbytext.ie.

Jason Ballard, Managing Director, parkbytext™ said: “Over a year ago, LIT became the first third level institute to introduce parkbytext™, since then there has been a significant uptake. Our goal is to continually grow and expand into other third level campuses and car parks across Ireland, the UK and further afield. The reliability and success of our service is highlighted by recent contract wins and Enterprise Ireland funding.”

Chris Walshe, Students Union President, LIT said: “parkbytext™ has been operating successfully for the past year in LIT and LSAD. We are delighted to be able to avail of the service which can be easily accessed through the website, App, text and phone. By using the parkbytext™ service on-campus these students are saving 33% compared to daily parking charges.”

Further information contact:

Media Contacts:

Heneghan PR

Nigel Heneghan / Fiona Sherlock / Emma Gallagher
Tel: +353 1 660 7395
Mobile: +353 87 9249349
Email: nigel@hpr.ie / fiona@hpr.ie / Emma@hpr.ie
Web: www.hpr.ie

About parkbytext™

parkbytext™ parkbytext™ is Ireland’s leading mobile parking operator which provides convenient, cashless and cost effective parking by text, IVR, phone, app, web and now also by parkbytext™ 2Bill – parking payments direct to your mobile phone bill or credit – which is a European first in the mobile parking payments sector.

As an international business, parkbytext™ has become an Enterprise Ireland HPSU client. In addition, the company was selected as a National Champion in the 2013/2014 European Business Awards. It is the first Irish finalist from the parking sector in the history of the awards to be given this accolade. The company was also named in the top Tech100 by Business and Finance in July 2014.

Visit www.parkbytext.ie or @parkbytext