Leading parking software provider, Parking Reservation Software (PRS), has just completed a successful pilot test with two of their key clients looking to increase reservations and revenue.
The clients came from two different perspectives: Client #1 had previously done marketing services on their own, while Client #2 had attempted no marketing services at all. Combining the dynamic pricing capability and marketing services provided by PRS proved to be a silver bullet for both clients.
The strategy included a cohesive mix of dynamic pricing, website optimization, search engine optimization (SEO) and pay-per-click (PPC), for a 4-month period. At the end of the test period, Client #1 saw an average reservation increase of over 21%, while Client #2 saw an average reservation increase of over 50%, same period YOY.
PRS provides similar services and strategies for other existing clients but this targeted effort on a larger scale was a new tactic, one that will be rolled out to other PRS clients as well as new ones.
About Parking Reservation Software (PRS)
PRS is a scalable parking software solution for privately owned or government entity parking operations. Built to help operations run smoothly, increase reservations through marketing services and enhance customer experience, PRS is a comprehensive solution for any size parking operation.