ParkVia Bolsters Eastern European Presence with Albanian Expansion

European airport parking leader, ParkVia, has continued its impressive international growth rate with the activation of its 44th market – Albania.

The announcement will enable the parking reservation provider to offer its 4 million registered users the option of pre-booking their parking online at the Western Balkan region’s second-largest airport – further strengthening its airport parking portfolio.

The addition of Tirana (TIA), Albania’s only international airport, kickstarts the brand’s campaign for growth following a hiatus for COVID-19.

Ben Fox, Head of Marketing at ParkVia, said: “Reinforcing our already strong European product offering is a key focus for us right now, so we’re delighted to have added Tirana to our stable of locations.

“Our travel partners are looking to maximize profits in 2021 and take advantage of market consolidation, so it is important that we have the right inventory available for them at the right locations.

“Tirana has consistently been one of the fastest-growing major airports in the Balkans and with the adoption of ecommerce and online booking exploding in 2020, ParkVia is well placed to support both our partners and car parks in taking advantage of this.”

In addition to its popular comparison site, ParkVia’s new operators will also benefit from additional exposure through its collective global airline partnerships, which include Wizz Air and British Airways.

About ParkVia

As Europe’s favorite airport parking retailer, ParkVia is dedicated to connecting the world’s drivers with parking spaces in 44 countries. Its online retail platform allows consumers to book parking as part of their journey, working with both car park operators and travel industry market leaders to ensure that parking is visible at the right time.

Encouraging its philosophy of ‘Choose parking’, ParkVia believes pre-booking is the key element in the travel process, allowing customers to plan in advance and giving them freedom of choice to select the parking product that suits their specific journey type.

Founded in 2008, ParkVia has grown in popularity and reputation over the last 12 years, particularly within the wider airport parking sector. As an established partner for many of the world’s leading international airports, ParkVia is able to maximize visibility for official car parks and ancillary products by covering more points of entry with its targeted marketing expertise.

Today the services of over 2,000 parking providers are promoted to ParkVia’s 4m registered users, as well as a large network of partner websites, that includes airlines, travel partners, online travel agents, and in-car navigation technology - making it an attractive and lucrative proposition for partners looking to collaborate for white label and in-path projects.

Winner of Queen’s Award for International Trade
Awarded to ParkCloud 2019