PARX, a Subsidiary of OTI, and Neos Tech Introduce 'EasyPark' in Italy
Initial Installation in Northern City of Alessandria; Other Locations in Development
Revenues Generated from Both Product Sale & Transaction Fees
Revenues Generated from Both Product Sale & Transaction Fees
On Track Innovations Ltd, (OTI) today announced that its subsidiary, PARX Ltd., is introducing its parking solution which includes the successful EasyPark in-vehicle electronic parking system in Italy, starting with the northern city of Alessandria. PARX, which is responsible for marketing electronic parking solutions in international markets, will manage the program with Neos Tech S.r.l, an Italian company focused on public services, parking and IT. Neos Tech is responsible for the marketing, sales, help desk, customer support, installation and all local services in Italy.
Neos Tech has launched a marketing and media campaign which includes radio, newspapers and consumer website (www.neos-park.it) to promote Neos Park, the Italian name for the parking system.
Piercarlo Fabbio, mayor of Alessandria and Serafino Lai, Transportation Local Councilor, comment: "We believe that the initiative is a practical way to provide citizens with a useful tool to avoid any daily hassles linked to searching for parking meters and change. Using the parking device allows drivers to pay only for the exact time parked without risking fines."
Esther Cobos, CEO of Neos Tech S.r.l. commented: "We were looking for a city of the size of Alessandria and among those contacted, the enthusiasm and the innovation of Alessandria made the difference. Neos Park is in fact the only parking solution that uses the same technology as modern contactless payments to both ensure the efficiency of parking operators and simplify the drivers life."
Commenting on the transaction, Oded Bashan, OTIs Chairman and CEO, said "The project in Italy is another step in our efforts to launch PARXs parking solutions in various global markets. These are based on our patented technology, offering a user friendly, easy to operate solution with a proven business case. The project in Italy is another example of our strategy of focusing on projects that generate both product sales followed by growing high-margin recurring revenues via transaction, licensing or royalty fees and service charges."
Using Neos Park the driver pays only for the actual parked time. To activate Neos Park the driver turns on the contactless unit, places it in the car window. Upon returning, the driver turns the device off. This creates a uniquely convenient user experience by eliminating the need for cash, change, and looking for parking meters. Neos Park can be used for both on-street parking payments and for parking lots. Neos Park provides detailed reports to the municipality in order to better manage and monitor parking patterns across town. The parking system is able to support multiple rates, cities, tariffs in a modular, scalable and easy to implement way.
Neos Tech has launched a marketing and media campaign which includes radio, newspapers and consumer website (www.neos-park.it) to promote Neos Park, the Italian name for the parking system.
Piercarlo Fabbio, mayor of Alessandria and Serafino Lai, Transportation Local Councilor, comment: "We believe that the initiative is a practical way to provide citizens with a useful tool to avoid any daily hassles linked to searching for parking meters and change. Using the parking device allows drivers to pay only for the exact time parked without risking fines."
Esther Cobos, CEO of Neos Tech S.r.l. commented: "We were looking for a city of the size of Alessandria and among those contacted, the enthusiasm and the innovation of Alessandria made the difference. Neos Park is in fact the only parking solution that uses the same technology as modern contactless payments to both ensure the efficiency of parking operators and simplify the drivers life."
Commenting on the transaction, Oded Bashan, OTIs Chairman and CEO, said "The project in Italy is another step in our efforts to launch PARXs parking solutions in various global markets. These are based on our patented technology, offering a user friendly, easy to operate solution with a proven business case. The project in Italy is another example of our strategy of focusing on projects that generate both product sales followed by growing high-margin recurring revenues via transaction, licensing or royalty fees and service charges."
Using Neos Park the driver pays only for the actual parked time. To activate Neos Park the driver turns on the contactless unit, places it in the car window. Upon returning, the driver turns the device off. This creates a uniquely convenient user experience by eliminating the need for cash, change, and looking for parking meters. Neos Park can be used for both on-street parking payments and for parking lots. Neos Park provides detailed reports to the municipality in order to better manage and monitor parking patterns across town. The parking system is able to support multiple rates, cities, tariffs in a modular, scalable and easy to implement way.
Comments
There are no comments yet for this item
Join the discussion