LIDL, a European leader in mass retail and Scheidt&Bachmann, world leader in parking facilities, have come together to provide customers of the chain an innovative customer service experience with the help of SURVISION ANPR (Automatic number-plate recognition) technology.
The comfort of LIDL’s customers depends particularly on how easily and quickly they can find supermarket parking. As more and more supermarkets were opening in town centers, the importance of the reservation of parking places exclusively for LIDL customers became clear. A customer unable to find parking to load his shopping because all the spaces are occupied by improperly parked external vehicles is an unhappy customer who may never return.
Using SURVISION technology, Scheidt & Bachmann and LIDL have now installed in LIDL supermarket car-parks an access control system which combines license plate recognition and barriers. Users benefit from a free parking period, beyond which they must pay a parking fee proportional to their length of stay.
Thanks to this system, the parking spaces are only used by LIDL customers who can park easily and exit rapidly, without payment and waiting at the barriers, as long as their parking stay doesn’t exceed the allotted free period. LIDL customers have a better experience in terms of comfort, fluidity and pollution reduction.
LIDL’s decision to employ the most innovative technologies for improved customer comfort is clearly in keeping with the progression of the chain in the French market. It has registered the best annual progression (with +0.4% of market shares in 2020) and has surpassed for the first time the level of 6% of market shares in France.
About Scheidt & Bachmann
The family-owned company with its headquarters in Moenchengladbach, Germany was founded in 1872 and is now managed in its fifth generation. In the four divisions Fare Collection systems, Signalling Systems, Petrol Station Systems, and Parking and Leisure Centre Systems, Scheidt & Bachmann are setting worldwide standards. The Parking Systems division dominates the international car park market by nearly 22,000 installations; it is the system provider for more than 75 airports worldwide. Scheidt & Bachmann provides with its brand “entervo” integrated, modular general solutions consisting of up-to-date JAVA software and innovative equipment.
SURVISION is a global leader in License Plate Reading (LPR). Since 2001, with solutions being deployed in over 30 countries with more than 20,000 sensors thanks to a network of 300 Value Added Integrators. The quality of its R&D team allows SURVISION to work with world-class integrators for a complete set of innovative solutions for Smart-City, Smart-Parking, law enforcement, toll road collection, car-park management, and for local authorities.