Smart Parking is always on the lookout for a fresh way to present the features and benefits of its solutions. That’s certainly the case when it comes to the company’s new animations – Nuts About Parking!
The “Nuts” animations present typical dilemmas faced by drivers when they are using car parking where traditional technology solutions are in place. The drivers, represented in the shape of a variety of nuts, experience the drawbacks of the system, and are then shown transformed into people enjoying the enhanced parking experience that’s offered by Smart Parking.
“It’s really important to communicate effectively the capability of our technology to transform drivers’ experience of car parking”, says Smart Parking Group Chief Executive Officer Paul Gillespie. “Our Nuts animations do this really well, in a way that highlights the unique features and benefits of our solutions. I’m sure that as a creative campaign, we’ll be pecan up some awards soon. It’s a cashew in.”
About Smart Parking
Formed in 1993, Smart Parking is now one of the largest and fastest-growing car parking management companies in the UK. Smart Parking specialises in some of the most technically innovative solutions available in the market and continually leads the way in the development and application of these technologies, which they market under the 'Smart' systems brand. They develop industry-leading technology and provide their clients with the very best parking management solutions. Whether you have a large, multi-storey car park, a handful of on-street spaces, an event to marshal or are planning a major car park development, they can help find the smartest solution.