SpotHero Acquires Leading Competitor Parking Panda, Securing Top Position in North American Parking Reservations

Acquisition Expands Business Into Canada and Fuels Strategic Focus On Convenience in B2B and Consumer Product Roadmaps

SpotHero and Parking Panda

SpotHero, the nation’s leading parking reservation service, announced today that it has acquired Parking Panda, the leader in event parking reservations in the United States and Canada. This move firmly positions SpotHero as the category leader across all major off-street parking verticals, including daily, monthly, business, event, and airport parking. On track to park 20 million cars in 2017 and offering nearly 5,000 parking locations across North America, SpotHero is a driving force in the parking industry's evolution as it embraces technology and focuses increasingly on customer experience.

We’re thrilled to combine forces with Parking Panda to bring easy parking to more drivers faster,” said Mark Lawrence, co-founder and CEO, SpotHero. “We’ve long admired Parking Panda’s talented team and ability to drive product innovation. SpotHero’s consumer focus and great mobile experience are further strengthened by Parking Panda’s strong B2B technology and partnerships.”

Prior to the acquisition, Parking Panda established over 800 strategic partnerships, including event parking partnerships with numerous NHL, NFL, MLB, and NBA teams, as well as major convention centers, sports arenas, theaters, and municipalities. In 2016, the company leveraged this strength in partnerships and event parking to enter the Canadian market, quickly achieving scale. SpotHero will leverage Parking Panda's momentum in Canada to continue building holistic mobility solutions for drivers and parking companies in 47 major cities across North America. With what is already the largest network of connected garages in the United States and the broadest base of mobile-first consumers, SpotHero is positioned to replicate this success in Canada.

SpotHero also will accelerate its aggressive B2B product roadmap with the integration of Parking Panda’s robust suite of tools and technology, including unique SaaS offerings designed for the parking industry. For consumers, the expanded engineering team will mean rapid innovation to SpotHero’s award-winning platform with a heavy focus on driver convenience.

This is the most natural progression for our company,” said Parking Panda CEO Adam Zilberbaum. “By joining forces, we will have a greater impact on the transportation landscape, making parking more convenient through technology. We’ve long held values similar to those of SpotHero, including putting drivers first, investing in our people, and building great products.”

SpotHero’s Co-founder and CEO Mark Lawrence will continue to serve as CEO, and Parking Panda’s leadership team of CEO and Founder Adam Zilberbaum and COO James Bain will remain with the company.

About SpotHeroSpotHero

SpotHero, the nation’s leading parking reservation service, empowers drivers with easy parking at thousands of garages, lots, and valets in major cities across the U.S. Launched in 2011, SpotHero has parked more than seven million cars. The company is headquartered in Chicago and has raised $27 million in VC funding.  

Notably, in 2017 SpotHero launched SpotHero for Business, the first in-app solution to offer businesses and their employees tools to manage parking expenses and provide increased visibility. Also this year, SpotHero launched its Parking Developer Platform, enabling select websites, apps and connected or autonomous vehicle manufacturers to extend parking reservation functionality to their native interfaces. To learn more, visit www.spothero.com.

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