SWARCO Wins 40 Million USD Contract in Saudi Arabia

The Automated Traffic Administration & Monitoring (ATAM) is a Saudi Arabian program for the cities of Riyadh and Qaseem. The second phase of this complex, internationally tendered project focusing on intelligent traffic management has recently been awarded to SWARCO.
In the course of the next 18 months the two cities will receive each a new integrated control center to improve traffic flow and detect incidents at a total of 170 adaptively controlled intersections, reports Daniel Meier, Head of SWARCO AG's Project Office in Wattens/Austria.
Integrated central system software, traffic controllers, LED traffic signals, LED variable message signs, CCTV video surveillance and licence plate recognition equipment are all part of the order which involves the products and expertise of several SWARCO companies in Austria, Italy, Romania, Denmark and Saudi Arabia. With a project volume of some 40 million USD this is one of the largest contracts ever won by SWARCO.
Riyadh-based customer Al Masaar is currently erecting a new Command and Control Center building to house the OMNIA central and integration platform supplied by SWARCO. ATAM is the first large-scale integrated traffic management project in the Kingdom of Saudi Arabia.
OMNIAs open architecture means that any ITS application (Urban Traffic Control, Public Transport, Parking, Streetlights, VMS, etc) can be integrated within the platform, independently of the supplier or technology. It enables any city or region to build its own made to measure ITS environment and new ITS applications can be added when required and also to modify the services associated with existing applications. As Daniel Meier points out, OMNIA is a strategic investment for both the present and the future. Its effectiveness in managing ITS applications brings immediate returns as well as long term benefits due to the support it gives in strategic planning. The ease of extending the platform to include new applications represents an advantage and ensures savings whenever legacy systems and new technologies have to be integrated, Meier said.

SWARCO currently exhibits at GULF TRAFFIC in Dubai on stand 3G31. 
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