Major order from Telefónica

Kista, Sweden, October 7th, 2005 - TagMasters Spanish partner SIMEC has won a major order from Telefónica in Spain to supply the TagMaster RFID system for use at their new head office in Madrid.
Telefónica is a versatile business group within the telecommunication and IT sector, with over 122 million worldwide customers. SIMEC’s order includes the supply of vehicle access control systems including TagMaster’s 2.45 GHz RFID readers and ID-tags. The order will be supplied in phases over the next two years.
The prestigious new Telefónica head office building campus (200.000 sqm) called “Distrito C” is designed by the architect Rafael de la Hoz and is being built in the northern area of Madrid in Spain. When completed, it will accommodate 14.000 Telefónica employees and includes parking spaces for around 5,000 vehicles. The building will be constructed in 4 phases, the first being due for completion in 2005. Each phase includes 20 entry and exit points within each 2 level underground parking area.
SIMEC is responsible for supplying the complete vehicle access control system, including around 90 TagMaster readers and 5.000 ID-tags, to Telefónica Ingeniería de Seguridad, a subsidiary of Telefónica for global security. “We are very pleased to be selected, after 4 years of co-operation, as the supplier for such a prominent project in Madrid”, says Ignacio Domínguez, Managing Director of SIMEC, “By combining TagMaster’s RFID system with our expertise, we were able to offer Telefónica a truly world-class hands-free
solution for this project”.

About TagMaster (

tagmaster.gifTagMaster was formed in 1994 and is based in Kista, Sweden. TagMaster designs and markets advanced long-range radio frequency identification (RFID) products and information services associated with automatic identification. Application areas for TagMaster’s products include vehicle access and parking, public transportation, logistics and security. TagMaster exports mainly to Europe, Asia and North America via global network of systems integrators and distributors. TagMaster shares are traded on Nya Marknaden in Stockholm.

About SIMEC (

SIMEC is a privately owned company registered in Madrid, Spain. SIMEC has been the appointed distributor of TagMaster in Spain for 10 years and is one of the most successful TagMaster Partners in Europe. SIMEC also covers the South American market.
SIMEC is specialised in the supply and installation of advanced RFID solutions in a wide range of applications from vehicle access and rail bound transportation to logistics management.

For additional information, please contact:

Magnus Rehn, President, TagMaster, e-mail:
Ignacio Domínguez, Managing Director, SIMEC, e-mail:
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