This is the 3rd year that The Parking Shop have conducted the Industry Survey and published the results to the public.
Executive summaryThe survey was conducted during the three days of the Parkex Exhibition 21st-23rd April, 2009 and those surveyed were parking professionals from all areas of the industry .The purpose of the survey was to establish current trends within the parking industry. The results appear to be comparable to previous years. Although there were over 100 completed survey cards, only eighty-four participants completed the survey fully and these included representatives from local government authorities, privately run parking management companies as weil as suppliers to the industry. 83% of the survey respondent's work for Local Government parking departments and 17% were employed in the private parking sector.
Although there are some variations between private and public parking operators' opinions, the overwhelming majority of parking professionals agree that investment is key in attracting customers. This trend has not changed in the past 2 years. Location and pricing are the top two factors influencing consumer choice. More private than public operators believe that the quality of parking facilities determines how customers choose car parks.
1. The infrastructure investment's role in customer satisfactionBoth the private and public sectors (50% each) said that their investment budget would be about the same as last years, and approximately 35% in both sectors believed it will be increased this financial year. Only 16% of local authorises and 14% of private companies will have their budget cut in relation to the last year. The question of budget was brought to light in question 6 -the wish list.
2. Investing in parkingThe above results confirm the importance of improving car park infrastructure in regards to customer satisfaction. 90% of industry representatives as a whole believe that investing into car parks is an important factor in increasing customer loyalty as weil as in attracting new users.
3. Industry view on customers' parking preferencesThere is a difference of opinion between public and private parking operators in relation to customers' preferences when choosing car parks. Nearly half of those surveyed from local government believe that price is the most important factor in the customers' decision when choosing a car park, in comparison to just 21% of private operators. A huge 57% of private car park professionals believe that quality of facilities is the key for customers whilst only 11% of public operators agree with this statement.
Again there was a varjation in the survey with 40% of local authorities and only 21% of private companies believing that the location of the car park influences the customer.