Westfield Century City Installs Park Assist Wireless Sensors

Park Assist installed wireless sensors in Westfield Century City, making it the first North American shopping center to offer their customers the convenience this state-of-the-art parking solution affords.
Westfield Century City has contracted the services of Australian-based parking management company Park Assist in installing parking wireless sensors and parking management systems.

Launched in September 2008, Westfield Century City boasts of being the first shopping center in North America to provide this state-of-the-art electronic parking guidance system to their shoppers and mall-goers.

This move is in response to the need for customers to have an improved parking experience as a perfect welcome to the mall and a doorway into Century City. It has resulted in greater parking ease and convenience, and that translates to customers choosing to patronize Westfield Century City over competing malls in the area.

Park Assist guides drivers to the closest empty parking slots, from the moment they enter the garage until they are able to successfully park their vehicles. Utilizing networked wireless sensors that give real-time information about slot occupancy, data is posted on direct dynamic signs to give drivers directions to areas with available spaces. LED indicator lights have also been installed above slots to give vehicles an at-a-glance idea of the availability of empty spots.

According to a study by an independent Australian consultant, this high-tech system not only helps customers find a space 55 percent faster, but also leads to a 56 percent reduction of carbon dioxide emissions caused by idling cars that are either waiting or driving around looking for parking. The system also allows 100 percent utilization of the parking garage, compared to the industry standard of 92 percent. The efficiency of this system in the Westfield Century City mall has contributed to a two to five percent increase in retail sales.

About Park Assist

Park Assist has established itself as a global leader in wireless sensors technologies and has offices in Sydney, London and Los Angeles. They have a vast network of distributors servicing continental Europe, Asia and America, and have deployed their patented technology to over 15,000 parking lots all over the world.
Park Assist
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