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GrayMatter Software Services Pvt. Ltd.

Visiting address

Postal address

4th Floor, West Wing, RMZ Ecoworld SEZ

Bangalore , 560103



Tel +91 80 6715 6666

Fax +91 80 6715 6611

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Company information

GrayMatter Software is a Big Data, Data Science, Artificial Intelligence, IoT Data Integration, BI and Analytics firm offering products and services in this space. GrayMatter’s Airport Analytics (AA+) product is a pre-built enterprise-wide solution for Airport Operators consisting of in-depth analytics for all areas of airports business by integrating data across 20+ airport systems into centralized data warehouse. Car Park Revenue Management (CPRM) is a part of the AA+ solution that optimizes car park occupancy and maximizes car park revenues. The solution provides price prediction as well as data-driven insights that maximize revenues and enhance management control.

The key value enablers of the solution are listed below:

• Forecasting occupancy and recommending optimal pricing
• Actionable dashboards, reports & visualizations enabling fast and accurate decision-making
• Overall low total cost of ownership
• Seamless and superior user experience

Company information

Headquarters location

Office locations
4th Floor,West Wing,
560 103 Bangalore
Some facts
Founded in
Founded by

Mr. Vikas Gupta

Company Size
150+ employees


  • Data Analytics
  • Dynamic Tariff Engine
  • Revenue and Yield Management

Product information

GrayMatter’s CPRM solution is a demand-driven dynamic car park pricing & analytics system predicting optimal future pricing and provisioning critical data-driven insights to maximize revenues and management control. The solution addresses the following levers surrounding the key problem statement of how to maximize airport car park revenues

  • Fluctuating demand with seasonality and special events
  • Change in airport passenger volumes
  • Constraints to maximum capacity of airport car park
  • Threat from direct competitors including meet & greet operators, car parks
  • Availability of alternative modes of transport (cab / train)
  • Differential needs of different customer segments

The solution includes comprehensive analytics to address above aspects and predict optimal car park pricing as well as detailed dashboards, reports and insights. Enlisted below are the value enablers along with solution features that drive the value:

Forecasting occupancy and recommending optimal pricing leading to increase in annual revenues

  • Comprehensive analysis of historical data and recent trends leading to optimal pricing predictions
  • Solution factors seasonality, special events
  • Solution factors competitor pricing
  • Pricing specific to customer segments
  • Advanced algorithms that respect business rules while providing flexibility to end user to override system recommended price and/or the underlying forecasts

Actionable dashboards, reports & visualizations enabling fast and accurate decision-making

  • Analyses of bookings involving net amount, transactions, stay days, length of stay, gross transaction value, average day rate
  • Analyses of occupancy patterns (both pre-bookings & drive-ups) across time
  • Revenue analysis by car park, terminal, booking channel, product type, length of stay, price band across time
  • Analysis of length of stays by various price bands

Overall low total cost of ownership due to

  • Rapid implementation (16 weeks) of pre-built solution
  • Latest industry standard tech stack which is easily customizable, scalable
  • Lower costs in production support compared to peer products

Superior user experience driven by

  • Ease of use of system
  • Superlative UI/UX across devices
  • Empowering adoption through end user training and knowledge transfer

Following are some screenshots of CPRM product:

GrayMatter's Car Park Revenue Management (CPRM) Solution Screenshots


Press releases