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IDeaS Revenue Solutions

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8500 Normandale Lake Blvd, Suite 1200,

Minnesota 55437


Postal address

8500 Normandale Lake Blvd, Suite 1200,

Minneapolis , Minnesota 55437


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Company information

Unlock Rapid Profit Growth with Demand-Based Pricing

IDeaS Revenue Solutions offers industry-leading pricing, forecasting, and revenue management software & advisory services

           Ideas Revenue Solutions

Airports started it, hotels perfected it. And now disruptors like Uber and Lyft have forever changed the way travelers think about booking, and what they pay. But what about parking? Now it’s your turn.

For over a decade, trailblazing airports in Europe, and more recently in Australia and North America, have applied demand-based, dynamic pricing to pre-booked parking with year-over-year revenue growth. By using data and analytics, airports are moving away from static pricing tiers and price ladders to pricing decisions determined by a clear understanding of traveler demand for parking.

In an increasingly disruptive mobility landscape, it’s your turn to pull ahead. IDeaS Car Park RMS is a cloud-based pricing, forecasting, and revenue management software solution that uses data and analytics to maximize parking revenue and improve traveler experience by selling the right product, to the right customer, at the right price, at the right time. Download our white paper on how you can start your revenue management journey here

Over 30 years of experience helping businesses transform their revenue

IDeaS empowers commercial leaders to drive greater profitability and efficiency by infusing sophisticated, integrated technologies with over 30 years of industry expertise. IDeaS’ team of data scientists utilize predictive analytics, deep machine learning, and artificial intelligence – replacing guesswork with empirical science and data-driven decisions. In other words, we simplify the complex, transforming your data into pricing decisions you can trust. Find out if you are leaving money behind in your parking lot. Download our white paper here

Interview with Mr. Joseph Martino, Senior Vice President & Chief Business Development Officer, IDeaS Revenue Solutions

Company information

Headquarters location 8500 Normandale Lake Blvd, Suite 1200,
Minnesota 55437
Some facts
Founded in
Founded by

Dr. Ravi Mehrotra

Company Size

Recent projects

Bristol Airport Partners with IDeaS to Optimise Parking Inventory

BRS will utilise IDeaS Car Park Revenue Management System to improve forecasting capabilities and automate complex, manual processes. Read more here.

Zurich Airport Selects IDeaS to Enhance Parking Revenue Performance

ZRH chooses IDeaS to automate data-driven, demand-based, dynamic pricing decisions and enhance revenue performance across the airport's 15,000 public parking spaces. Read more here.

Raleigh-Durham International Airport

RDU has implemented IDeaS' demand-based, dynamic pricing technology to optimize capacity for its 18,830 parking spaces. Read more here.

Avinor Oslo Airport

With a strategic investment in analytics and automation, Oslo Airport is creating more confidence through a robust pricing and revenue strategy for their 20,000 parking spaces. Read more here

IDeaS Proudly Supports over 13,000 Installations in 140 Countries

4.5 million daily dynamic pricing decisions are delivered daily to IDeaS' extensive list of worldwide airport parking clients. 



  • Booking Data Analysis
  • Cloud-based Parking Solutions
  • Consulting Services
  • Creation of Ancillary Revenue
  • Data Processing
  • Parking Software
  • Parking Solutions
  • Revenue and Yield Management
  • Web-based Parking Solutions

Product information


Car Park Revenue Management System

IDeaS Car Park Revenue Management System is a cloud-based pricing, forecasting, and profit-growth solution that uses advanced data analytics to optimize capacity, maximize parking revenue, and improve traveler experience. It places the most reliable, up-to-date information for all your parking facilities at your fingertips, empowering you to optimally price each product within your parking business and improve capacity utilization on an ongoing basis.

Our solution dynamically forecasts with a clear view of competitor rate positions, enabling proactive pricing decisions across your locations and helping elevate overall business profitability. The cloud-based solution equips you to:

  • Accurately forecast business demand
  • Determine the correct pricing for all products in all parking facilities
  • Assess performance and identify opportunities
  • Make strategic decisions with an intelligent view of competitive insights
  • Optimize capacity, forecast demand and increase revenue across all locations
  • Distribute products and prices to online sales channels in real time

Competitor Price Monitor

IDeaS Car Park Competitor Price Monitor enables parking businesses to stay ahead by keeping track of competitor price points and changes, equipping you with the right tools to quickly react to new prices or to offer price guarantee. Additionally, the Competitor Price Monitor continuously watches selected competitor pricing and highlights changes to existing price points, giving you the competitive edge. This cloud-based solution equips you to:

  • Compare pricing across multiple competitors and products
  • View graphical insights by arrival date, length or stay and day of week
  • Receive alerts for specific price changes on selected competitor products
  • Retain historical price change data to provide a broader view on fluctuations
  • Filter date ranges and competitor products
  • Export data for ultimate flexibility

Advisory Services

IDeaS offers a comprehensive suite of expert advisory services that are customizable to help you develop a winning revenue strategy. Our advisory services are designed to help build revenue-centric teams and processes wherein each solution combines our deep industry expertise and pricing know-how with world-class analytics. Three unique solutions designed to tackle different business challenges that parking organizations face while becoming more revenue mature:

The IDeaS Revenue Performance & Opportunity Analysis service provides an objective means of comparing the revenue capabilities of your parking business against global industry best practices. We work closely with your commercial teams to assess your current talent, technology and processes, using the insights discovered to make tangible recommendations for improvements going forward.

The IDeaS Car Park Price and Product Analysis advisory service combines extensive industry experience with world-class SAS® analytics to deliver unmatched precision in determining optimal demand-based pricing strategies and products that maximize revenue potential. Our proprietary process delivers powerful insights from your unique data sets to greatly enhance your pricing and product strategies.

The IDeaS Virtual Revenue Management Service helps commercial parking managers accelerate their revenue performance when faced with limited internal resources, experience or knowledge of revenue management techniques. Without having to recruit in-house expertise, you can gain quick access to an experienced and highly capable revenue expert, along with a wealth of revenue-optimizing resources that might not otherwise be available.

Press releases