Park Assist

Visiting address

57 W 38th Street, 11th Floor

NY 10018

New York

Postal address

57 W 38th Street, 11th Floor

New York , NY 10018

United States


Tel +1 877 899 7275

Fax +1 917 591 9575

Contact person

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Company information

ParkAssist company profile 2015

Park Assist® is the parking industry leading camera focused innovator with the most camera based parking guidance installations in the world. Our technology helps customers effortlessly find parking spaces in real-time as well as find their cars when they return. Simultaneously, we provide parking operators with tools to improve customer satisfaction, create new revenue opportunities, realize greater operational control, capture parker analytics and expand CCTV capabilities.

Park Assist is a price sensitive manufacturer and provider of parking guidance system technology that competes with ultrasonic and other camera-based solutions with superior advanced technology. Park Assist systems drive greater performance, increased revenue, better efficiency, increased security, safety, an elevated parker experience and ROI. Our systems help to provide vehicle information to the operator in both parking garages and outdoor car parks. The markets we help include shopping and retail centers, mixed use facilities, airports, hospitals, casino and gaming facilities, colleges and universities, corporate campuses, citywide guidance, architects, consultants, engineers and parking system integrators.

Company information

Headquarters location 57 W 38th Street, 11th Floor
NY 10018
New York
Some facts
Founded in
Founded by

Daniel Cohen and Richard Joffe

Company Size

Recent projects

Berlin-Schonefeld Airport

City: Berlin
Country: Germany

Spaces: 4,000
Year: 2017
Type: Airport


Plaza Rio

City: Madrid
Country: Spain

Spaces: 1,500
Year: 2017
Type: Retail


Bond Street

City: Chelmsford
Country: United Kingdom

Spaces: 290
Year: 2016
Type: Retail


Legacy West

City: Plano, TX
Country: USA

Spaces: 3,050
Year: 2016
Type: Mixed-Use


Majid Al-Futtaim

City: Dubai
Country: UAE

Year: 2015
Type: Mixed-Use


Fort Lauderdale Hollywood International Airport 

City: Fort Lauderdale, FL
Country: USA

Year: 2015
Type: Airport


  • ANPR Software
  • Car Finder
  • Car Park Management Software
  • Car Park Security
  • Car Parking Guidance Systems
  • Digital Video Recording Cameras
  • Intelligent Guidance System Indoor
  • License Plate Camera
  • License Plate Recognition
  • License Plate Recognition Systems
  • LPR Cameras
  • Parking Guidance Server
  • Parking Guidance Software
  • Parking Guidance Systems
  • Parking Software
  • Plate Recognition Software
  • Web-based Parking Solutions

Product information


View the brochure online


M4 Smart-sensors

L4 Smart-sensors

S1 Outdoor Solutions

Wayfinding Signage

Parking Guidance

Parking GuidanceFirst impressions start with parking. Guidance from Park Assist puts your best foot (and parking space) forward, while continuously optimizing parking utilization.


Park Finder

Park Assist PASE Web

With the Find Your Car™ locator feature in Park Finder, all a parker has to do is enter his/her license plate number. In seconds, the Park Assist® core system scours a database of currently parked vehicles – which were identified through our integrated License Plate Recognition (LPR) when they entered a space.

Park SelectRate

Park Assist PASE Dynamic

With our Park SelectRate extension, you can easily designate spaces for premium pricing, or other pricing strategies, without incurring additional expense. Turning the process of revenue enhancement into a pure moneymaker.

Park Surveillance

Park Assist PASE Surveillance

The Park Surveillance extension is able to capture streaming video whenever motion is detected in or around a space or continuously, if desired. The smart-sensor dual cameras have an unobstructed view of each vehicle during its entire stay in a parking bay.

Park Alerts

Park Assist PASE Finder

Park Alerts applies parking policies and informs security teams of violations in real time. Manage staff parking, keep a lookout for threats, and reward loyal visitors, all automatically.


Park Insights

Park Assist PASE Alerts

The industry-leading Park Insights portal aggregates, relates and analyzes data from multiple sources. Through our powerful APIs, Park Insights is easily assimilated into third-party platforms, providing actionable intelligence for tracking and analysis.

Park Reserve

The Park Reserve software extension allows management to accept reservations from any number of pay-for-parking apps. From a customer guidance perspective, Park Reserve takes the uncertainty out of parking – ensuring that a specific type of space will be reserved, in a specific parking facility, for a pre-determined timeframe.


Press releases