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Head of Marketing (Stuttgart, DE)

APCOA Parking

The APCOA PARKING Group is the leading European parking manager. With over 40 years of experience and know-how from 13 European countries, the APCOA PARKING Group manages around 1.4 million individual parking spaces at over 9,000 locations. With around 4,900 employees, APCOA generates sales of almost 700 million euros. As a private equity-led company, we are pursuing an ambitious growth strategy and would like to take you with us on our path towards digitization.

We are pursuing an ambitious growth strategy and are looking, if possible immediately, to strengthen and manage our team full-time for our marketing

Head of Marketing (m / f / d)

Your tasks

You report directly to the management and lead the employees in the marketing area in a technical and disciplinary manner. You are a source of inspiration for ideas for new topics and formats as well as other ways of addressing target groups for different media and implement them independently or with support. Include your duties

  • Responsible for managing brand and product marketing across our entire portfolio
  • Strategic control, optimization & expansion of all marketing channels, planning and implementation of campaigns for sales support
  • Analysis and further development of relevant marketing KPIs
  • Overall control, creation of the content and further development of the websites, coordination of the design of the APCOA apps with the product owners
  • Competition and market analyzes, regular digital customer and consumer surveys to define the target group segments, as well as optimization of the user experience and efficient design of the customer journey
  • Coordination of all PR measures for APCOA Deutschland GmbH and Park & Control GmbH
  • Selection and control of agencies and service providers, responsibility for budget planning

Your profile

  • You have several years of practical experience in B2C and, if applicable, B2B marketing
  • You are familiar with all channels and have PR experience
  • You are empathetic and already have leadership experience
  • You have a pronounced doer mentality and like to drive things forward
  • You have experience in project organization and enjoy working independently.
  • You are characterized by sociability, team spirit and communication skills as well as an independent and conscientious way of working
  • You are proficient in the relevant graphics programs and CMS tools
  • You are fluent in German and English, both spoken and written
  • You have completed a degree with a corresponding focus

We offer

  • Attractive and performance-oriented remuneration package with fixed and variable salary components
  • Corporate benefits: perks, discounts on various platforms
  • An exciting and varied work environment
  • Flat hierarchies, direct communication channels in an open atmosphere
  • Modernly equipped workplace at Stuttgart Airport with free parking spaces
  • Work-life balance: remote work opportunities and flexible working hours

Have we sparked your interest? Then please use our online application form at www.apcoa.de or send us an e-mail (Bewerbung(at)apcoa.de) to send us your complete application documents (cover letter, curriculum vitae, work and graduation certificates) stating the earliest possible starting date, yours To send salary expectations as well as the job title "Head of Marketing (f / m / d)".

Please Note: the original job description is in German.

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